The Art of Editing continues to be the standard by which editing texts are judged, offering students the most comprehensive and up-to-date discussion of editing techniques and strategies available today. Long viewed as the "classic" in the field of editing, The Art of Editing continues to evolve and meets the needs of today's students in this new, seventh edition. While more traditional newspaper editing forms the foundation of the text, attention also is placed on the areas in which students are finding jobs - corporate magazines, broadcasting, online media, public relations and advertising.

The art of editing

Reference

Baskette, Floyd K.

Sissors, Jack Zanville

Writing, Research & Publishing Guides

Macmillan

The Art of Editing

Baskette, K

Brooks, University Brian S

Allyn&Bacon

Instructor's manual, Advertising media planning

Ntc Business Books

The bible of media planning for more than 25 years, Advertising Media Planning gives you the proven essentials of planning, purchasing, and evaluating the effectiveness of advertising Discussions of media planning as the “noncreative” side of advertising miss the boat entirely. A successful media plan requires creative decisions on media, time frames, dollar distribution, and more. In addition to having in-depth knowledge of available media resources, the best media planners must also be strategic experts in marketing, advertising, research, and finance. Through five previous editions, Advertising Media Planning has proven to be essential to the success of both practicing and aspiring media planners. Now in its sixth edition, it continues to provide valuable insight and comprehensive coverage of media plan construction, reach and continuity measurement, and more, along with timely updates that include: The latest in academic research and professional best practices An all-new hypothetical media plan, providing a top-down perspective on real-world media planning Illustrative examples of the Internet and other new media integrated throughout the text Advertising Media Planning explains the complexities of planning in a fast-moving, noncomplex style. As we enter the new century of transformed advertising techniques and marketing challenges, this all-inclusive yet highly readable reference--an artful blend of long-standing fundamentals and the latest tools and approaches--remains the one must-have resource for anyone interested in creative, results-based media planning and buying.

Advertising media planning

Business & Money

Marketing & Sales

Crain Books

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Books by Sissors, Jack Zanville