The first woman to own a seat on the New York Stock Exchange talks about her early introduction to Wall Street, her five years as Superintendent of Banking, and her experiences as a pro-choice Republican Senatorial candidate.

Changing the Rules: Adventures of a Wall Street Maverick

Biographies & Memoirs

Siebert, Muriel

Professionals & Academics

Free Press

New York City still offers the world's best opportunities for business and pleasure according to the two New York authors of this well-researched guide. Along with 500 of their favorite things, they also include tips on finding bargains, networking, and other important topics. Muriel Siebert is the first woman to own a seat on the New York Stock Exchange, and Susan Kleinman is a freelance journalist and author of two previous books.

The Big Apple Business and Pleasure Guide: 501 Ways to Work Smarter, Play Harder, and Live Better in New York City

Travel

Kleinman, Susan

United States

Master Media Pub Corp

When Mickie Siebert arrived in New York in the mid-1950s, she had $500 in her wallet and drove a used Studebaker. Almost fifty years later she is known as the "First Woman of Finance," the only woman to head a publicly traded national brokerage firm. Pithy, vastly entertaining, and full of behind-the-scenes anecdotes, Changing the Rules reveals how Siebert forged her phenomenal success in the chaotic and cutthroat world of Wall Street. Three four-letter words are behind Siebert's career success: One is work -- she learned everything there was to know about a company before recommending its stock. The second is luck -- as an analyst in training, she had the good fortune to follow a fledgling industry that nobody else wanted. (The "dog" industry was airlines.) The third word is risk -- she knew how to assess liability and make a decision. Siebert recounts the resistance of the good gray Stock Exchange when she dared to infiltrate the boys' club, threatening to have a Port-O-San delivered to the NYSE luncheon club if they didn't add a women's bathroom. She reveals the backstage stories about saving Lockheed and selling Conrail (at the time, the largest stock offering in Wall Street history), as well as the changes on the Street that led to May Day, 1975, when she was first in line as a discount broker (and considered a pariah by industry standards). She tells of her memorable encounters with such legendary figures as Captain Eddie Rickenbacker, the World War I flying ace who ran Eastern Airlines, and Robert Brimberg, the iconoclastic "Scarsdale Fats" whose investing acumen was the envy of the Street. Writing with equal candor about the politics of finance and the finance of politics, Siebert recalls her five years as Superintendent of Banking for New York State -- when she helped to prevent a national fiscal crisis during the Iran hostage situation -- and her experiences as a pro-choice Republican senatorial candidate. Siebert's reputation for rocking the boat is legendary, and Changing the Rules is both a fascinating biography of a true pioneer, and a valuable strategic and informational tool for anyone who deals with or dabbles in the money game.

Community & Culture

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Books by Siebert, Muriel