Global Spin: The Corporate Assault on Environmentalism

Science & Math

Sharon Beder

Environment

Scripe Publications

Selling the Work Ethic - Fron Puritan Pulpit to Corporate PR

Business & Money

Economics

Scribe Publications

Environmental Principles and Policies

Taylor&Francis

Free Market Missionaries: The Corporate Manipulation of Community Values

Routledge

Global Spin

Global Spin reveals the sophisticated techniques used by powerful conservative forces to change the way the public and politicians think about the environment. Large corporations are using their influence to reshape public opinion, to weaken gains made by environmentalists, and to turn politicians against improved environmental laws.
The corporations' techniques include employing specialized public relations firms to set up front groups that promote the corporate agenda while posing as public-interest groups; creating "astroturf" -- artificially created grassroots support for corporate causes; deterring public involvement by imposing SLAPPS (Strategic Lawsuits Against Public Participation); getting corporate-based "environmental education" materials into schools; and funding conservative think-tanks, which cast doubt on environmental problems and oppose stricter environmental regulations.
In the media, corporate advertising and sponsorship affect the content of news programs, and industry-funded scientists are presented as independent experts. In stores, "green marketing" (sometimes called "greenwashing") tries to persuade consumers that corporations are addressing serious environmental problems.
Global Spin is the first book to document in detail how corporations in the U.S., Europe, and Australia manipulate the international debate to obscure their role in causing and prolonging our environmental crisis. While certain to be controversial, the book is so deeply researched and well-written that few will be able to dismiss its troubling insights.

Chelsea Green Publishing Compa

Global Spin reveals the sophisticated techniques being used around the world by powerful conservative forces to try to change the way the public and politicians think about the environment. Large corporations are using their influence to reshape public opinion, to weaken gains made by environmentalists, and to turn politicians against increased environmental regulation. The corporationsÂ techniques include employing specialized PR?firms to set up front groups that promote the corporate agenda whilst posing as public-interest groups; creating Â astroturfÂ Â artificially created grassroots support for corporate causes; deterring public involvement by imposing SLAPPSÂ strategic lawsuits against public participation; getting corporate-based Â environmental educationalÂ materials into schools; and funding conservative think-tanks, which have persistently tried to cast doubt on the existence of environmental problems and to oppose stricter environmental regulations. In the media, corporate advertising and sponsorship are influencing news content, and industry-funded scientists are often treated as independent experts. This updated edition includes new chapters about the business campaign to prevent action on global warming, and whether GreenpeaceÂ s ideals are being compromised by Â greenwashÂ .

Global Spin : The Corporate Assault on Environmentalism

Green Books Ltd

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Books by Sharon Beder