<p>Why do we play? We play because we want to win. We choose to change something. We want to be remembered. Millennials are an interesting bunch, according to author Yasmeen Sharara. The issues that matter to them are very different than the issues that mattered to their parents, or to generations before. They value more than simply making money; they want to follow their passions, their goals, and their aspirations in a variety of rewarding ways. Millennials seek that satisfaction through a combination of money, doing the right thing, and working for a company that believes in the same philosophies as they do.   How do millennials define what an athlete is? Some would say, “it's when you put yourself out there and play the game.” The definition of what an athlete is has also changed; a by-product of that are the novel ways that sports companies are targeting today's consumers. Millennials idolize athletes far differently than their parents did. Tom Brady and Michael Phelps are prime examples who have proved that age is only a number. Think about the “This Girl Can” campaign that uses Missy Elliott's song, “Get Ur Freak On” about how a woman can do what she wants - “sweat like a pig,” “feel like a fox,” “kick balls” just because she can.    Why We Play: How Millennials are Rewriting Sports Marketing is a book that describes one college woman’s venture into what so many have said is a “man’s world,” and how staying true to her beliefs and passions helped her succeed in this “man’s world.” It is about how a young woman seized every opportunity to fall down seven times but get back up eight times. It is about one woman who did not let the status quo define her.  And, most importantly, it is the proof that following the road less traveled is far more rewarding in every way.</p>

Why We Play: How Millennials Are Rewriting Sports Marketing

Children's Books

Sharara, Yasmeen

Sports & Outdoors

New Degree Press

<p>What do the most marketable athletes in the world have in common? Their stories move us. In Why We Play, author Yasmeen Sharara breaks down the power of storytelling for the athletes and brands that are defining the intersection of sports, products, and marketing. Today's consumers want more than on-field dramatics; they want to understand, to know, and to empathize with the athletes they admire. Sharara offers a framework for brands and athletes to leverage this trend to build loyal, passionate and purposeful followings. Why We Play details a powerful new framework for sports and athlete storytelling that has supported some of the most well-known brands in the past decade, including: * How Tom Brady embraced social storytelling to build his TB12 brand * Why Serena Williams opened up about her life as a mother to expand her reach, and * What led Nike to design, specifically, a running shoe to help one of the most elite marathon runners, Eliud Kipchoge, attempt to break the 2-hour marathon barrier. So, why do we play? We play to win. To be remembered. To be heard. To tell a story. To write our own story.</p>

Why We Play: The New Power of Storytelling in Sports Marketing

Winter Sports

See the best price to sell, buy, or rent books by Sharara, Yasmeen. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Sharara, Yasmeen

See the best price to sell, buy, or rent books by Sharara, Yasmeen. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Why We Play: How Millennials Are Rewriting Sports Marketing

Why We Play: The New Power of Storytelling in Sports Marketing