Humans are gambling animals—and not just when we invest in the stock market. Every time we take an action—deciding which job applicant to hire, which product to launch— we are betting our time, reputation, effort, and money in the hope of achieving some future result. Some people base their business bets on dumb luck, but the great ones—like Bill Gates, Warren Buffett, and Oprah Winfrey—make their own luck. Eileen C. Shapiro and Howard H. Stevenson have compressed the complex skills of making your own luck—which they call predictive intelligence—into twelve easy and practical steps. These steps will get you the results you want with the least risk and the most upside. They will help you take smarter risks without the “analysis paralysis” that gets so many people and companies in trouble. Most books about strategy are dull and loaded with jargon. Make Your Own Luck is full of jokes, brain teasers, anecdotes, and unexpected case studies from the Battle of Antietam to the diaper war between Huggies and Pampers. It teaches readers how to build their ability to bet smart and how to use this ability to win in business and in other areas of life.

Make Your Own Luck: 12 Practical Steps to Taking Smarter Risks in Business

Shapiro, Eileen

Stevenson, Howard H.

Business & Money

Portfolio

Eileen Shapiro is an ICONIC journalist who is world-renowned in the realms of music, television and film. A veteran entertainment personality, Eileen Shapiro gives readers an uncensored view of life as one of the most prominent celebrity journalists in the world on her international quest to meet and interview her biggest obsession, Adam Ant. Eileen Shapiro began her literary voyage by writing for the Science Fiction publication "The Star Trek Giant Poster Book", which led to her writing the best-selling official book entitled "The Star Trek Medical Reference Manual." Interviewing Leonard Nimoy (Mr. Spock) and numerous members of the Star Trek cast was the beginning of an illustrious career that has grown exponentially to include the biggest celebrities in the world. To put it in entertainment jargon, "A Star Was Born." On her "Waiting for Adam" journey, Eileen crossed paths with iconic legends including Diana Ross, Dionne Warwick, Cyndi Lauper, Mary Wilson, Annie Lennox and Brook Shields to name a small few. Her writing was motivated by Adam Ant, and now after six years of writing and traveling to three continents, she finally gets to interview her lifelong obsession. This book will take the reader on an amazing journey with Eileen, filled with fun entertainment, music, film, television and celebrity on her travels to interview the man of her musical dreams. "Waiting for Adam" is the perfect story for anyone who has a celebrity obsession and wants to turn their dreams into reality.

Waiting for Adam: Interviews and Obsessions

Biographies & Memoirs

Arts & Literature

New Haven Publishing Ltd

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Books by Shapiro, Eileen