<p>This second edition of <i>Brand Positioning </i>helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to:</p> <ul>
<li>Secure competitive advantage </li>
<li>Use celebrity endorsements to market products </li>
<li>Establish brand positioning on the Internet </li>
<li>And much more! </li>
</ul>

Brand Positioning: Strategies for Competitive Advantage

Business & Money

Sengupta,Subroto

Marketing & Sales

Tata McGraw-Hill Publishing Company

See the best price to sell, buy, or rent books by Sengupta,Subroto. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Sengupta,Subroto

See the best price to sell, buy, or rent books by Sengupta,Subroto. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Brand Positioning: Strategies for Competitive Advantage