More than 100 books have been written on branding, but none of them take you through a step by step process of building a brand. Most business leaders are overwhelmed with the day to day operations of running a business and view branding as something that should be left to the marketing department. But in fact, branding it inextricably linked to strategy and the leader of the organization must be the brand champion. This book is the only one of its kind that addresses the link between strategy and brand by using an evaluation tool (the BQ™ Test) and by teaching clients how to build a strategy-based brand. The book also uses the powerful VRIO Model introduced by Dr. Jay Barney of Ohio State University to give companies a practical way to determine their true points of differentiation and a sustainable competitive advantage in an environment of increasing complexity and competition.

What's Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient

Business & Money

Sellani, Sandra

Marketing & Sales

W Business Books

Winner of the International Book Awards, Green Book Festival, and Readers' Favorite Book Awards Do you wish you could have your pasta and eat it too? So do Sandra and Susan Sellani, twin sisters who transformed the traditional Italian comfort foods of their childhood into healthier, plant-based versions. Sandra, a West Coast vegan, and Susan, an East Coast omnivore, have collaborated to create a rational approach to leaning in to vegan for those over forty. The 40-Year-Old Vegan includes a fifty-two-week plan to easily transition to a plant-based lifestyle, with old-fashioned, recognizable vegan recipes and a realistic vision for looking and feeling good in the second half of life—without having to squeeze into a pair of size-two Spanx! Recipes include: <li> Lentil Shepherd's Pie</li>
<li>Manicotti Florentine with Cashew Ricotta</li>
<li>Zucchini Noodles with Lemon Walnut Pesto</li>
<li>Unstuffed Poblano with Macadamia Cojita</li>
<li>Jackfruit Chili</li>
<li>Rocky Road Nice Cream</li>
<li>And more!</li>
 Mercy for Animals is a beneficiary of 10% of author proceeds.

The 40-Year-Old Vegan: 75 Recipes to Make You Leaner, Cleaner, and Greener in the Second Half of Life

Cookbooks, Food & Wine

Sellani, Susan

Special Diet

Skyhorse

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Books by Sellani, Sandra