Three top mba proffessor - one big road trip full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'big boys', the roadside mba takes the blue-chip knowledge and tactics of wall street, and brings them to the high street. Paul oyer, michael mazzeo and scott schaefer have taught thousands of mbas at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging microsoft or general electric. These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an mba. The result is a rollicking american road trip that is both a great introduction for business owners who haven't done an mba, and an entertaining refresher for those who have.

The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses

Scott Schaefer

Macmillan

Discover the art of strategic thinking Revised and updated to reflect the cutting edge of academic thinking about business strategy, the Fourth Edition of Besanko, Dranove, Shanley, and Schaefer's highly acclaimed text offers a solid economic foundation for strategic analysis. By presenting basic concepts of economic theory with ideas in modern strategy literature, the book provides an economic lens for viewing the broad sweep of the strategic activities of the firm. The book begins by focusing on the boundaries of the firm and examines competitive strategy from the perspective of industrial organization (IO) economics, particularly Porter's Five Forces. It then explores strategic positioning and dynamics as well as topics associated with internal organization, including personnel economics, organization structure, and strategic fit. Features of the Fourth Edition * Chapters on human resources management, entry, positioning, dynamics, technological change, and organizational structure are substantially revised. * An updated chapter on business history covers the recent dot-com bubble. * Presents economic principles without overemphasizing the math. * Rigorous treatment of organizational topics such as structure and culture enables you to experience the full scope of strategic thinking. * The authors use Porter's Five Forces as a tool for organizing industry analysis, building on the coverage of industrial organization and game theory. The text also considers the Value Net, another tool for organizing industry analysis. * Includes coverage of make or buy decisions (Chapters 2-4) and benefit and cost advantage and sustaining advantage (Chapters 11-13). * Fascinating examples, including many new to this edition, bring the economic models to life. Many of the examples involve businesses outside of the United States.

Economics of Strategy

Business & Money

DAVID BESANKO

David Dranove

Mark Shanley

Economics

wiley

Richard R. Brettell, Scott Schaefer, Sylvie Gache-Patin, Francoise Heilbrun

Day in the Country: Impressionism and the French Landscape

Arts & Photography

Richard R. Brettell

Sylvie Gache-Patin

Françoise Heilbrun

History & Criticism

Harry N. Abrams

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Books by Scott Schaefer