Trump: The Art of the Deal

Biographies & Memoirs

Trump, Donald J.

Schwartz, Tony

Leaders & Notable People

Ballantine Books

The Responsive Chord

Written by the man the New York Times called the "king of sound," The Responsive Chord is drawn from an unrivaled wealth of experience in the communications industry. Schwartz has learned that most advertisers, politicians, and educators--in fact, most all of us--use a "model" of communication long outmoded by the coming of electronic media. 
"The Responsive Chord is a survival kit for those individuals trying to maintain their sanity in a world where their senses and intelligence are bombarded daily by audio and visual stimuli." -- Sander Vanocur 
"The Responsive Chord certainly gets a big response from me.... I enjoyed it enormously. This is a totally untouched field and Tony Schwartz has a monopoly in this area." -- Marshall McLuhan 
"This book isn't just another communications theory. It is a read map through a maze of 20th Century changes brought about by radio and TV, written by a Copernicus in this field." -- Michael Rowan, President, Rowan Group Inc., international social research and policial consulting. 
"The best book on communications theory and practice since McLuhan's Understanding Media." -- Joseph Napolitan, author of The Election Game.

The responsive chord

Reference

Words, Language & Grammar

Anchor Press

FIRST EDITION PAPERBACKThe essential guide to how media shape our lives. By the creator of the most talked about political ad in television history. Tony Schwartz, the man the New York Times called the "king of sound," drew on his unrivaled wealth of experience in the communications industry, to give us The Responsive Chord, an engaging read and one of the seminal books on media. Through his decades of work, Schwartz came to understand that most advertisers, politicians, and educators―in fact, most all of us―use a model of communication long outmoded by the coming of electronic media. In The Responsive Chord, he shows us how this model has made us blind to many of the inner workings of modern communication. He explains how audio and visual material can be used to create "resonance" with an audience. His "resonance principle" explains that the meaning of an ad (or any other stimulus) is not present in the ad itself but rather in how the ad relates to the vast array knowledge and associations―both factual and emotional―already held in the mind of the viewer. Thus, audience members do not merely digest a message; they are an essential force in creating it. The implications for anyone looking to impart a message or influence decisions are enormous. And with so many people these days getting their information through social media and "fake news" sites, it is crucial that we understand the strong forces by which these outlets act upon us and, yes, manipulate our ideas and actions. The Responsive Chord reveals these forces in a captivating and eye-opening read. "I read The Responsive Chord as a freshman in college and it affected everything I've ever made since. Its message is practical and deep. I'd recommend it to anyone." ― Ira Glass, Creator &amp; Host of NPR's This American Life "Tony Schwartz was a genius in his understanding of the communications revolution of the 20th century. My interview with him was one of my favorites and one of the most important of my own long career in broadcast journalism." ― Bill Moyers, Journalist, Political Commentator and White House Press Secretary "Tony Schwartz was not only an original theorist but a master persuader whose must-read book is brimming with indispensable insight about how humans construct meaning through media." ― Prof. Kathleen Hall Jamieson, Director, Annenberg Public Policy Center "Here's the still-true story about how a media environment can shape our thoughts, our purchases and, yes, our votes. It's not just the content that influences us; if only it were that simple. No, it's the media themselves, the political economy driving them, and the atomizing impact of their targeted messaging. Maybe reading this book will prepare us to think more critically about the way social media is used on, and against us today." ― Douglas Rushkoff, author, Program or Be Programmed, Present Shock, and Throwing Rocks at the Google Bus "The Responsive Chord had a profound impact on me when I first read it as a teenager, and it sparked a lifelong interest in the impact of media and technology in education. Re-reading it today, Tony Schwartz's observations about education in a media-saturated environment are deeply prescient and more relevant than ever." ― Luyen Chou, Chief Product Officer, Pearson Education "I keep talking to Tony, learning from Tony, practically every day. Radio and audio are Tony's World. We just live in it." ― Christopher Lydon, Radio Host of The Connection and Open Source, former New York Times Journalist

Business & Money

Tony Schwartz

Marketing & Sales

DOUBLEDAY

Tony Schwartz, the man Marshall McLuhan called "the guru of the electronic age" tells how the media have shaped our world--and how we can shape the media. Illustrated by Nurit Karlin. "Who else could write more brilliantly about media as a second god than one of the few humans who has leanrned how to use and control it... Tony Schwartz. This is a superb book." -- Senator Daniel Patrick Moynihan "Media: The Second God takes up where The Responsive Chord left off, and is indispensable reading for anyone who works with media. Tony Schwartz shatters some myths and establishes some new standards by which all media will be judged." -- Joseph Napolitan, International Political Consultant "Students and scholars of communication should be grateful that Tony Schwartz has written another original, compelling book about how media work. Tony schwartz is a creative genius and a masterful teacher." -- Professor Kathleen Jamison, Director of Graduate Studies, University of Maryland

Media : The Second God

Politics & Social Sciences

Social Sciences

President Donald J. Trump lays out his professional and personal worldview in this classic work—a firsthand account of the rise of America’s foremost deal-maker. “I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight. Praise for Trump: The Art of the Deal “Trump makes one believe for a moment in the American dream again.”—The New York Times “Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune “Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanor so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald “A chatty, generous, chutzpa-filled autobiography.”—New York Post

Random House]

Trump, Donald J. J.

Random House Publishing Group

An overview of a week in the entrepreneur's life and opinions on everything from football to New York mayors accompany stories of Trump's best real estate deals and a discussion of the deal maker's art

Trump,Donald

WARNER BOOKS

Seeking meaning in everyday life and wisdom in America, a journalist records his search, creating a guide to the best techniques for self-discovery, a social history of the consciousness movement, and a journey to the center of the soul.

What Really Matters

Philosophy

Bantam]

At the height of his career as a journalist, Tony Schwartz hit an unexpected wall. Why did success suddenly feel so empty? How could he add richer meaning to his everyday life? What guides could he trust on the road to wisdom? During the next five years his search for answers took him from a meditation retreat in the mountains of Utah to a biofeedback laboratory in Kansas, from a peak-performance workshop at a tennis academy in Florida to a right-brain drawing course in Boston. Blending the hunger of a seeker with a journalist's hard-headed inquiry, he discovered the best teachers and techniques for inner development--and identified the potential pitfalls and false gurus he met along the way. What he found dramatically changed his life. It may change yours as well.

What Really Matters: Searching for Wisdom in America

Self-Help

Motivational

From back cover: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the art of the deal. It's the most streetwise business book there is -- and a sizzling read for anyone interested in money and success.

Trump: the art of the deal

Random House, Inc.

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Books by Schwartz, Tony