Tells how to plan a company's future using creativity by awakening the "seer" within, and contends that beliefs, hopes, and fears influence corporate performance as much as numbers and facts

Art of the Long View, The

Business & Money

Schwartz, Peter

Management & Leadership

Doubleday Business

What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles. In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&amp;E, and the International Stock Exchange.

The Art of the Long View: Planning for the Future in an Uncertain World

Biography & History

Crown Currency

A good reputation is certainly an asset for any company, but to a public that has raised its expectations of business' responsibility to society, being good just isn't good enough. More than public relations posturing or kowtowing to political correctness, social responsibility in corporations is proving essential to the long-term success of companies in today's globalized economy. Businesses must now contend with a globalized public that is increasingly aware of business' obligations to society and expects a level of accountability that most companies cannot meet. Good companies must go beyond merely being good-they must have integrity and a strategy aligned with it. Integrity in business has traditionally meant being honest, upright, and ethical, but in response to globalization, companies are being forced to move beyond this definition and add to it another fundamental quality-integration with society. Corporations must anticipate and respond directly to the demands of public opinion rather than waiting for government intervention, mediation, and regulation to force them into action. When Good Companies Do Bad Things explores the strategic relationship between know-how, integrity, and integration, demonstrating how companies that fail to embrace the deeper meanings of these terms jeopardize their reputations and future prosperity. The notion of corporations taking on social issues for the greater good is gaining momentum, not only because of political correctness but because it can strengthen a company's long-term strategy. Peter Schwartz and Blair Gibb examine well-known cases of companies like Shell, Nike, Texaco, and Nestlé, illustrating the huge financial risks of corporate assumptions that lead many companies to make poor choices. When Good Companies Do Bad Things explores the strategic relationship between know-how and integrity, demonstrating how companies that do not embrace the deeper meanings of these terms can jeopardize their own reputations and future prosperity. The authors present new approaches that demonstrate how it is possible to translate social value into business value. Peter Schwartz, author of The Art of the Long View, and Blair Gibb recount well-known cases of companies like Shell, Nike, Texaco, and Nestlé, companies that found themselves facing accusations of hazardous environmental practices, racism in the workplace, and human rights violations. To themselves and the corporate world they were each considered good companies, until they were blindsided by issues on which large segments of the public felt that their trust had been violated. Schwartz and Gibb present new approaches to avoid the financial pitfalls of bad corporate assumptions and enable good companies to make good on translating social value into business value.

When Good Companies Do Bad Things: Responsibility and Risk in an Age of Globalization

Gibb, Blair

wiley

Seven Tomorrows

Politics & Social Sciences

HAWKEN, Paul

Ogilvy, James A.

Social Sciences

Bantam Dell Pub Group

As we stand at the threshold of the new millennium, the future seems both exhilarating and terrifying. Does it hold great promise of freedom and opportunity or the threat of conflict and inequality? In the tradition of such influential and defining books as Future Shock and Megatrends , Peter Schwartz, Peter Leyden, and Joel Hyatt argue in The Long Boom that we are, in fact, on the verge of a global economic expansion on a scale never before experiencedand that the choices we make as informed individuals, institutions, communities, and nations today will determine whether that vision is realized. Analyzing economic, political, technological and socio-cultural trends that began to converge in the early 1980s, the authors offer a compellingand highly plausiblevision of how the next twenty years will unfold. By 2020, we can expect to experience tremendous advances in now-emerging technologies; widespread adoption of alternative energy sources; increased productivity; and, perhaps most important, the creation of a truly global economy. Going beyond a description of this scenario, the authors identify potential bumps in the road and urge educators, policy makers, business leaders, social activists, and individuals in all types of organizations to participate in the politics of the long boom,” the realm where people come together to pool resources and solve common problems. Grand in scope but intensely personal in scale, The Long Boom shows us all how to take an active role in creating a vibrant, diverse, constantly learning, and sustainable global society.

The Long Boom

History

Basic Books

The Washington Post called The Long Boom "a future-history and a challenge"-and that is exactly what it is: the story of the world's future, powered by emerging technologies, and a political vision that can help realize an era of unprecedented growth and opportunity. The Long Boom urges everyone to recognize that global prosperity, a sustainable environment, broad social progress, and even radically extended lifespans are very possible-if not probable-in the 20 years to come.

The Long Boom: A Vision For The Coming Age Of Prosperity

Leyden, Peter

Hyatt, Joel

Economics

Problem-based learning (PBL) is becoming widely used in higher education. Popular in the medical sciences, PBL is now finding applications beyond - in engineering, sciences and architecture - and is widely applicable in many fields. It is a powerful teaching technique that appeals to students and educators alike. This book will be of great value to those who want to improve their use of PBL and for those who want to learn more and implement it. It provides compelling accounts of experiences with PBL from eight countries including the UK, US, Canada, Australia and New Zealand, and gives readers the opportunity to understand PBL and to develop strategies for their own curriculum, in any subject and at many levels.

Problem-Based Learning: Case Studies, Experience and Practice (Case Studies of Teaching in Higher Education (Paperback))

Education & Reference

Routledge

Problem-based learning (PBL) is becoming widely used in higher education. Popular in the medical sciences, PBL is now finding applications beyond - in engineering, sciences and architecture - and is widely applicable in many fields. It is a powerful teaching technique that appeals to students and educators alike. This book will be of great value to those who want to improve their use of PBL and for those who want to learn more and implement it. It provides compelling accounts of experiences with PBL from eight countries including the UK, US, Canada, Australia and New Zealand, and gives readers the opportunity to understand PBL and to develop strategies for their own curriculum, in any subject and at many levels.

Problem-based Learning: Case Studies, Experience and Practice (Case Studies of Teaching in Higher Education (Hardcover))

Education & Teaching

Higher & Continuing Education

As it emerges from centuries of social, military, and political strife, China--which represents one fifth of the world's population and its third largest economy--is poised to play a major role in global business. But what will that role be? In this book, two experts, who have created business scenarios for some of the world's largest organizations--including Royal Dutch/Shell, AT&amp;T, IBM, and Motorola--present three very informed versions of how China's future may unfold in the coming years and what it means to the rest of the world. These scenarios provide a foundation on which today's companies can build business strategies for years to come. Click here to read the preface from this book.

China's Futures

Flower, Joe

Ogilvy, James

Jossey-Bass

Energy Futures, Human Values, And Lifestyles: A New Look At The Energy Crisis

Engineering & Transportation

And Associates

Harman, Willis W.

Carlson, Richard C.

Engineering

Westview Press

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