Comprehensive in its coverage, Questions and Answers in Attitude Surveys covers such issues as question order and response order effects; the lack of overlap between respondent-generated categories for open-ended questions and the closed categories generated by research, even with extensive pre-testing with open questions; the effects of explicitly offering respondents a "don't know" or a middle opinion alternative; attitude strength and its relation to reliability; and issues of wording tone.

Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context

Politics & Social Sciences

Schuman, Howard

Social Sciences

Academic Pr

Generations and Collective Memory

When discussing large social trends or experiences, we tend to group people into generations. But what does it mean to be part of a generation, and what gives that group meaning and coherence? It's collective memory, say Amy Corning and Howard Schuman, and in Generations and Collective Memory, they draw on an impressive range of research to show how generations share memories of formative experiences, and how understanding the way those memories form and change can help us understand society and history. Their key finding—built on historical research and interviews in the United States and seven other countries (including China, Japan, Germany, Lithuania, Russia, Israel, and Ukraine)—is that our most powerful generational memories are of shared experiences in adolescence and early adulthood, like the 1963 Kennedy assassination for those born in the 1950s or the fall of the Berlin Wall for young people in 1989. But there are exceptions to that rule, and they're significant: Corning and Schuman find that epochal events in a country, like revolutions, override the expected effects of age, affecting citizens of all ages with a similar power and lasting intensity. The picture Corning and Schuman paint of collective memory and its formation is fascinating on its face, but it also offers intriguing new ways to think about the rise and fall of historical reputations and attitudes toward political issues.

History

Corning, Amy

Historical Study & Educational Resources

University of Chicago Press

When discussing large social trends or experiences, we tend to group people into generations. But what does it mean to be part of a generation, and what gives that group meaning and coherence? It's collective memory, say Amy Corning and Howard Schuman, and in Generations and Collective Memory, they draw on an impressive range of research to show how generations share memories of formative experiences, and how understanding the way those memories form and change can help us understand society and history. Their key finding—built on historical research and interviews in the United States and seven other countries (including China, Japan, Germany, Lithuania, Russia, Israel, and Ukraine)—is that our most powerful generational memories are of shared experiences in adolescence and early adulthood, like the 1963 Kennedy assassination for those born in the 1950s or the fall of the Berlin Wall for young people in 1989. But there are exceptions to that rule, and they're significant: Corning and Schuman find that epochal events in a country, like revolutions, override the expected effects of age, affecting citizens of all ages with a similar power and lasting intensity. The picture Corning and Schuman paint of collective memory and its formation is fascinating on its face, but it also offers intriguing new ways to think about the rise and fall of historical reputations and attitudes toward political issues.

Howard Schuman is one of the premier scholars of social surveys. His expertise concerns the way questions about attitudes and beliefs are worded and the effects questions have on the answers people give. However, Method and Meaning in Polls and Surveys is less about the substance of wording effects and more about approaches to interpreting the respondent’s world, and how surveys can make that world understandable—though often in ways not anticipated by the researcher. 
 Schuman examines the question-answer process that is basic to polls and surveys, as it is in so much of life. His concern is with the nature of questioning itself, with issues of validity and bias, and with the scope and limitations of meaning sought through polls and surveys. 
 Writing with both wisdom and humor, Schuman considers the issues both at a theoretical level, bringing in ideas from other social sciences, and empirically with substantive research of his own and others. The book will be of interest to social scientists, to survey researchers in academia and business, and to all those concerned with the pervasive influence of polls in society.

Method and Meaning in Polls and Surveys

Harvard University Press

Howard Schuman is one of the premier scholars of social surveys. His expertise concerns the way questions about attitudes and beliefs are worded and the effects questions have on the answers people give. However, Method and Meaning in Polls and Surveys is less about the substance of wording effects and more about approaches to interpreting the respondent’s world, and how surveys can make that world understandable―though often in ways not anticipated by the researcher.
Schuman examines the question-answer process that is basic to polls and surveys, as it is in so much of life. His concern is with the nature of questioning itself, with issues of validity and bias, and with the scope and limitations of meaning sought through polls and surveys. 
Writing with both wisdom and humor, Schuman considers the issues both at a theoretical level, bringing in ideas from other social sciences, and empirically with substantive research of his own and others. The book will be of interest to social scientists, to survey researchers in academia and business, and to all those concerned with the pervasive influence of polls in society.

This new edition brings fully up-to-date a book widely praised for its clear and objective presentation of changes in American racial attitudes during the second half of the twentieth century. 
 The book retains the division of racial attitudes into principles of equality, government implementation of those principles, and social distance, but adds questions concerning affirmative action and beliefs about sources of inequality. A conceptual section now opens the book, evidence on social desirability has been added, and a new chapter deals with cohort effects and with the impact of income, education, and gender. In key instances, randomized experiments are introduced that test hypotheses more rigorously than is ordinarily possible with survey data. Throughout, the authors have reconsidered earlier ideas and introduced new thinking.

Racial Attitudes in America: Trends and Interpretations, Revised Edition

Biographies & Memoirs

Krysan, Maria

Bobo, Lawrence D.

Steeh, Charlotte

Community & Culture

This new edition brings fully up-to-date a book widely praised for its clear and objective presentation of changes in American racial attitudes during the second half of the twentieth century.
The book retains the division of racial attitudes into principles of equality, government implementation of those principles, and social distance, but adds questions concerning affirmative action and beliefs about sources of inequality. A conceptual section now opens the book, evidence on social desirability has been added, and a new chapter deals with cohort effects and with the impact of income, education, and gender. In key instances, randomized experiments are introduced that test hypotheses more rigorously than is ordinarily possible with survey data. Throughout, the authors have reconsidered earlier ideas and introduced new thinking.

Racial Attitudes in America: Trends and Interpretations

This book traces changes in American attitudes toward racial issues that have taken place between the 1940s and the 1980s--a crucial period that encompasses the civil rights revolution, the growth of black militancy and white resistance, and the enactment of affirmative-action legislation.  The authors are the first to compare data about black and white attitudes collected by three major survey organizations: Gallup, the National Opinion Research Center, and the Institute for Social Research. They make careful distinctions between attitudes toward principles of racial equality and attitudes toward government action to implement those principles. The wide research base and methodological sophistication of their analysis yield conclusions quite different from those of earlier, more narrowly drawn studies. For example, they find that while there has been a striking increase in support for principles of equality and fairness, support for some kinds of implementation of these ideals lags far behind or has even declined among both blacks and whites. The implementation measures considered range from busing to achieve integration of schools to laws requiring equal opportunity in employment. In addition to reanalyzing survey data, the authors have also performed several innovative experiments on the wording and context of survey questions to help them interpret the data more accurately.

This book traces changes in American attitudes toward racial issues that have taken place between the 1940s and the 1980s--a crucial period that encompasses the civil rights revolution, the growth of black militancy and white resistance, and the enactment of affirmative-action legislation. 
 The authors are the first to compare data about black and white attitudes collected by three major survey organizations: Gallup, the National Opinion Research Center, and the Institute for Social Research. They make careful distinctions between attitudes toward principles of racial equality and attitudes toward government action to implement those principles. The wide research base and methodological sophistication of their analysis yield conclusions quite different from those of earlier, more narrowly drawn studies. For example, they find that while there has been a striking increase in support for principles of equality and fairness, support for some kinds of implementation of these ideals lags far behind or has even declined among both blacks and whites. The implementation measures considered range from busing to achieve integration of schools to laws requiring equal opportunity in employment. In addition to reanalyzing survey data, the authors have also performed several innovative experiments on the wording and context of survey questions to help them interpret the data more accurately.

How has American society changed over the last fifteen years? Do we raise our children differently now than in 1953? Has women's liberation produced a shift in attitudes toward marriage or altered our idea about appropriate activities for women? Have our attitudes toward race undergone a significant revision? In this challenging volume, three eminent sociologists examine questions like these in the light of hard data which have become available, year by year, over the last two decades. The major purpose of the book is to demonstrate how measures of social change can be developed, capitalizing on past efforts in survey research. An omnibus survey, carried out in 1971, was designed almost entirely as a selective repitition of questions originally asked in the 1950s. It provides precise and reliable measures of change in such areas as marital and sex roles, social participation, child rearing, religious behavior, political orientations, and racial attitudes. Lucid and authoritative, Social Change in a Metropolitan Community presents a unique body of information on changes in public opinion, social norms, and institutional behavior. Its large number of statistical measurements are presented in an extremely accessible form—almost always as simple percentage comparisons. The research findings included here are unduplicated by any other study, and as a source of information on current social trends they provide fascinating reading for anyone who wishes to enlarge his understanding of the temper of our times.

Social Change in a Metropolitan Community

Duncan, Otis Dudley

Duncan, Beverly

Russell Sage Foundation

See the best price to sell, buy, or rent books by Schuman, Howard. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Schuman, Howard

See the best price to sell, buy, or rent books by Schuman, Howard. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context

Generations and Collective Memory

Generations and Collective Memory

Method and Meaning in Polls and Surveys

Method and Meaning in Polls and Surveys

Racial Attitudes in America: Trends and Interpretations, Revised Edition

Racial Attitudes in America: Trends and Interpretations, Revised Edition

Racial Attitudes in America: Trends and Interpretations

Racial Attitudes in America: Trends and Interpretations

Social Change in a Metropolitan Community