Marketing professionals will be able to leverage the power of a successful new product launch with these experience-tested strategies. High-profile case studies from legendary brands including Procter &amp; Gamble, Kellogg's, Lee Jeans, Pepperidge Farm, and Hewlett Packard highlight the pitfalls to avoid and the strategies to employ in a launch campaign. Statistical research and interviews explain key issues at each step of the launch-planning process such as who should serve on the team and how to time the launch, presenting a clear, compelling blueprint for product launch success.

New Product Launch: 10 Proven Strategies

Business & Money

Schneider, Joan

Yocum, Jeanne

Management & Leadership

Stagnito Pub

Meet Jannis and Lance Solaran, a pair of orphans who might have become heroes, if they didn't suffer from co-dependence, anti-social tendencies, and in Lance's case, rampant narcissism. But is it really their fault if the world is against them? Raised by their uncle, a powerful and evil sorcerer in a magical and deadly swamp, these two trouble-makers are finally unleashed upon the world by a poorly negotiated marriage contract.The Kingdom of Harderior is a troubled place, racked by war, and plagued by the king's obsession with magic and mages. Lance and Jannis, as archmages, are quickly drawn into both the king's plots and the nation's war, but their abnormal upbringing leads them in unexpected directions and harrowing encounters with fae and demons. The Solarans would never do things the conventional way, and the way they end the war neither nation would have expected.

Element of Iron: The Solarans Volume 1

Literature & Fiction

Humor & Satire

Independently published

In His Time: My Journey to Love

Biographies & Memoirs

Leaders & Notable People

McDougal Pub Co.

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Books by Schneider, Joan