Practicality is the hallmark of this new text that focuses on the process of launching a new business venture. It takes readers from stimulating creative thinking, to translating the entrepreneurial “spark” into a successful business, to making the transition from entrepreneur to manager and developing an exit strategy. Unlike some competitors, this book is not a modified small business text. Strong practicality—lots of “hands- on” tools readers can use to actually launch a business.

Entrepreneurship and New Venture Formation

Business & Money

Scarborough, Norman M.

Zimmerer, Thomas W.

Management & Leadership

Pearson College Div

Exceptionally practical, this best-selling manual teaches budding entrepreneurs the ?hands-on? tools and techniques for launching and managing a small business the right way ? and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. The volume details the challenges and rewards of entrepreneurship, building the business plan, marketing strategies, finding financing, location and layout, techniques for enhancing profitability, managing people and the legal aspects of entrepreneurship. For small business owners and potential business owners.

Effective Small Business Management

A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter self-contained book offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business. An entire chapter devoted to E-commerce and the World Wide Web provides readers with a practical guide to conducting business on the web and with discussion on topics such as the twelve myths of e-commerce, approaches to e-commerce, strategies for e-success, and ensuring web security. New Chapter Two, Inside the Entrepreneurial Mind: From Ideas to Reality provides readers with an interesting and fun way to discuss the creative process and how entrepreneurs use it to create business ideas. Companion Website (www.prenhall.com/scarbzim) allows readers to use this site to link to examples in the text, understand the example and the business principles it teaches and also to see how the company works. A logical, “real-world” approach equips readers with lots of real-world examples of small companies throughout as well as information to launching and managing a small business. An excellent resource for small business managers and entrepreneurs.

Essentials of Entrepreneurship and Small Business Management (3rd Edition)

PRENTICE/HALL

Exceptionally practical, this best-selling book teaches budding entrepreneurs the "hands-on" tools and techniques for launching and managing a small business the right way -- and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. Describes the key components of a business plan; provides step-by-step details on how to build one (including marketing and financial considerations); presents a sample plan; and shows how to put the business plan to work and how to secure funding. Explains how to use marketing and technology to gain a competitive edge -- including the World Wide Web and its application as a business tool. Discusses the importance of location and layout; techniques for enhancing profitability; how to manage people; the legal aspects of small business (including succession, ethics, and government regulation); global business opportunities; and trends shaping the business environment beyond 2000. Provides comprehensive cases and an abundance of real-world examples. For anyone interested in starting, managing, and growing a small business.

Effective Small Business Management: An Entrepreneurial Approach (6th Edition)

Allyn&Bacon

This fourth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

Essentials of Entrepreneurship and Small Business Management

Zimmerer, Thomas

This practical, applied book focuses on business planning and the day-to-day issues of running a small business. This book stands out from others through it's extensive integration of developing a business plan, and specifically through its itegration of Business Plan Pro software (the most popular commercial software package used for business plan development).

Effective Small Business Management: An Entrepreneurial Approach

This fourth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

Business Development & Entrepreneurship

OneKey is all you need! OneKey offers the best teaching and learning online resources all in one place. OneKey is all instructors need to plan and administer their course. OneKey is all students need for anytime, anywhere access to online course material. Conveniently organized by textbook chapter, these compiled resources help save time and help students reinforce and apply what they have learned. OneKey for convenience, simplicity, and success. OneKey is available in three course management platforms: Blackboard, CourseCompass and Web CT. For Students OneKey includes: Learning Modules for each chapter that include Chapter Reviews, Pre- and Post-Tests, Leaning Activities and chapter quizzes. Additionally students can a multitude of useful features, including a Business Plan Evaluation Scale, a Before You Start checklist, a list of hundreds of links to useful small business sites and chapter quizzes. A mapping guide maps Business Plan Pro to the textbook to increases the ease and makes building a business plan even more intuitive. Business Plan Pro is available in with this text in the U.S. for $10 net.

Effective Small Business Management Student Access Kit for Use with WebCT (OneKey)

Pearson\Prentice Hall

Effective Small Business Management: An Entrepreneurial Approach [With Workbook]

Zimmerman, Thomas W.

See the best price to sell, buy, or rent books by Scarborough, Norman M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Scarborough, Norman M.

See the best price to sell, buy, or rent books by Scarborough, Norman M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Entrepreneurship and New Venture Formation

Effective Small Business Management

Essentials of Entrepreneurship and Small Business Management (3rd Edition)

Effective Small Business Management: An Entrepreneurial Approach (6th Edition)

Essentials of Entrepreneurship and Small Business Management

Effective Small Business Management: An Entrepreneurial Approach

Essentials of Entrepreneurship and Small Business Management

Effective Small Business Management Student Access Kit for Use with WebCT (OneKey)

Effective Small Business Management: An Entrepreneurial Approach [With Workbook]

Essentials of Entrepreneurship and Small Business Management