Now a venerable icon of Italian style, the internationally known quintessential scooter - the Vespa - was once a two-wheeled revolution, offering mobility to everyone. Today it has come to symbolize scootering status, style, and freedom. As Vespa reaches its 60s without showing a wrinkle, this book celebrates its decades of incomparable spirit. In glowing images and words, the book shows Vespa in its many guisesas the two-wheeled vehicle of the post-war economic boom; as the symbol of the forward-charging ideas of the 1960s; appearing in romantic films such as Roman Holiday; and promoted in delirious ads that claimed, Whoever Vespas, eats apples.” Decades of period ads and famous calendars are included, as well as technical and production information on every model ever built, including rare prototypes and variants. Each model is detailed in over 30 categories, from engine specs to production facts. Filled with stunning color photos and illustrations, the book is itself a stylish tribute to the iconic vehicle it celebrates. Author Giorgio Sarti knows Vespa, and this book is a thorough and thoroughly enchanting tribute to the scooter as it has sped through history, meaning something new to each generation, and in the process making its unique mode of personal transport synonymous with freedom. Officially licensed and includes a foreword from Piaggio Group President Roberto Colaninno.

Vespa: 60 Years, 1946 - 2006

Engineering & Transportation

Sarti, Giorgio

Automotive

Motorbooks Intl

Vespa: From Italy With Love

A newly updated and enlarged edition of the original version published in 1966. The new revised edition marks the occasion of the 50th Anniversary of the world famous “Vespa." A dynamic overview of the Piaggio scooter production, featuring model by model class specifications and other technical details.

Marchianò, Michele

Biancalana, Stefano

Nada

April 1946 was the debut date of the revolutionary little two-wheel vehicle, which, as well as leaving an indelible mark on the history of transport, became a real cultural phenomenon to successive generations. Simple and elegant, practical and comfortable, these are some of the characteristics that have ensured the popular scooter an unrepeatable success, with 35,000 of them built in 1949 alone. Sixty-five years after its birth, the Vespa, of which over 17 million have been produced, has affirmed itself throughout the world. This book covers the fascinating epic of the Vespa, from its debut to the present day, through hundreds of pictures and invaluable documents of its various epochs.

Vespa: The Complete History From 1946

Giorgio Nada Editore

Updated edition of the book Vespa 70 Years: The complete history from 1946, published in 2011 to celebrate Vespa's 65th anniversary. April 1946 was the debut date of the revolutionary little two-wheel vehicle, which, as well as leaving an indelible mark on the history of transport, became a real cultural phenomenon to successive generations. Simple and elegant, practical and comfortable, these are some of the characteristics that have ensured the popular scooter an unrepeatable success, with 35,000 of them built in 1949 alone. Seventy years after its birth, the Vespa has affirmed itself throughout the world. This book covers the fascinating epic of the Vespa, from its debut to the present day, through hundreds of pictures and invaluable documents of its various epochs. The work includes a systematic cataloguing of all the models that have appeared in those 70 years, each one accompanied by a detailed technical specification.

VESPA 70 YEARS: The complete history from 1946

Haynes, Max.

This is the book about the Ape Piaggio 'three wheeler' - that was waiting to be written, with a wealth of illustrations and completed with a comprehensive listing of all the models produced through to the present day. In the years immediately after the Second World War, Italy was in desperate need of reconstruction, economic resources were scarce and there was above all a lack of a vehicle capable of satisfying the new commercial reality. On the one hand the market was offering large and expensive lorries, on the other cheap, small motorcycles but neither was suitable for small businesses. This changed in 1947 (just a year after the launch of the Vespa) with the presentation of the Ape that from the outset enjoyed enormous success and was offered in an infinite series of variants: flat beds, panel vans, tipper trucks, trailers, auto rickshaws and fire trucks. The company is a success story that has continued through to the present day, with special versions built for the Pope and the President of the Italian Republic. Until now there had never been a book capable of tackling the Ape phenomenon in its totality. This book presents the history and the engineering of a remarkable vehicle, taking in such aspects and styling and publicity, not to mention the great intercontinental journeys undertaken with this legendary three-wheeler. Lastly, along with the production figures, for the first time we are publishing a complete illustrated catalogue of every model produced to date, each accompanied by a detailed technical file.

Ape Piaggio: 70 anni / 70 years (Multilingual Edition)

The most comprehensive and up-to-date catalogue of the Vespa ever compiled, featuring all the models and versions produced to date, listed year by year through a series of files illustrated with invaluable archive materials and accompanied by detailed technical information. Vespa is an overview unique in its completeness and wealth of data, a resource of particular interest to those who still ride Vespas today, to collectors and to all those who have a place in their heart for the Vespa. The celebrated scooter, born at Pontedera in the immediate post-war years inaugurated a new era of personal mobility, taking on diverse roles with the passing of the years: from a vehicle for out-of-town trips to a symbol of aggregations, from an emblem of freedom to a design icon, from the queen of calendars to a star of competition, without ever losing sight of its primary function, that of the "urban" vehicle par excellence. Over the course of the years, Piaggio has produced dozens of models, from the overtly utilitarian to the most sporting and through to the Vespa Elettrica of today. &nbsp;

Vespa: All the models

Business & Money

Biography & History

April 1946: the first 15 examples of the Vespa leave the Piaggio factory. This was the beginning of a unique and unrepeatable story, that of a revolutionary two-wheeled vehicle that as well as leaving an indelible trace in the history of transportation, has become an authentic cult object for every generation that followed.\nSimple elegant forms, practicality and riding comfort were just a few of the qualities that brought the popular scooter success on a global level.\n75 years on from the first Vespa, this book, an updated version of the successful Vespa 70 Years, traces decade by decade the technical and stylistic evolution of this timeless icon. All this without losing sight of aspects associated with communications – ever a strong suit of the Pontedera group – and the ever-increasing interest of collectors.\nThe title Vespa. The complete history is complemented by the book Vespa. All the models, published in 2020, which offers in a single volume a systematic catalogue of every model and every version produced by Piaggio.

Vespa 75 Years: The complete history - Updated edition

The most comprehensive and up to date catalogue of every Vespa model ever published. This revised edition includes all the models introduced since the last edition was released in 2020, as ever subdivided into large and small frame categories. Among these new versions are the 125 and 300 GTS 75th Anniversary, the 125 and 300 GTS trim variants and the 50, 125, and 150 models, here too detailed in their various liveries. This new, systematic catalogue is completed by the 946 and, naturally, the Vespa Elettrica, the great innovation of recent years. The celebrated scooter was born at Pontedera in the post-war period and went on to feature in one of the most extraordinary stories ever to have involved an industrial product. This book presents an overview unique in the completeness and wealth of its information regarding every model produced: a reference work of particular interest to users, collectors, and all Vespa enthusiasts.&nbsp;

VESPA All the models: Updated edition

From the birth of the F4, "the world's most beautiful motorbike" to the current Rush, this official book, created in close collaboration with the manufacturer, focuses on the last 25 years and more of the glorious MV Agusta marque.&nbsp; Featuring texts by Giorgio Sarti and a spectacular array of illustrations all drawn from the company archives, the book surveys the entire recent output of the firm from both the technical and stylistic points of view. You'll see more than 650 photographs, most of which were previously unpublished. The book covers it all, from the F3 to the Brutale, from the Dragster to the Rivale, arriving at the Turismo Veloce, Super Veloce and Rush "families." An extensive historical introduction follows the systematic cataloguing of all the models, including the special series and the one-offs.

MV Agusta Motorcycle Art: The New Era

See the best price to sell, buy, or rent books by Sarti, Giorgio. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Sarti, Giorgio