Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

<p>In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. <i>Brandraising</i> outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.</p>

Business & Money

Sarah Durham

Business Development & Entrepreneurship

Jossey-Bass

Puppy Shapes

Advanced Marketing Services, Inc.

See the best price to sell, buy, or rent books by Sarah Durham. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Sarah Durham

See the best price to sell, buy, or rent books by Sarah Durham. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

Puppy Shapes