For a couple of decades now, designers have used Photoshop to mock up Web page designs. However, that work generally results in a static graphic of the page, which has to be translated by a developer into the components of a Web page: HTML files and Web-compatible image files. Our multi-device world has shown us that this approach to web design, including full-page comps done in Photoshop, is increasingly problematic. Modern web designers are adopting a new approach: creating flexible web pages whose layout can adapt to suit the screen on which they are displayed. This is “Responsive Web Design” [RWD]. Until now, books on designing responsive Web sites have focused on HTML and CSS – in other words, they've been very code-centric, and visual creativity seems to take a back seat. This new book is aimed at the visual Web designer who’s accustomed to working in Photoshop. Adobe Photoshop CC contains many new features that help streamline the process of converting a static page design to a set of components for a responsive web page. Dan Rose is one of the best-known advocates of this new way of working in Photoshop. He’s observed that only a few people are talking about Photoshop for RWD constructively, yet a majority (63% as of his last informal poll) of web designers are using Photoshop for more than simple asset creation. This transition is a pain point for many designers. His new book will balance coverage of conceptual issues (how to fit tools like Photoshop to the design workflow rather than fitting a workflow to the tools) with practical design exercises tailored to help communicate the overall design direction of the page while respecting the needs of the fluid Web. In addition, he will introduce methods for taking HTML back into Photoshop for further refinement.

Responsive Web Design with Adobe Photoshop

Computers & Technology

Rose, Dan

Web Development & Design

Adobe Press

Rose makes a passionate plea to break down the corporate mould of ethnography and reshape it as a democratic form of thinking and being. He links the origins of ethnography with the travel journals left by colonizing European traders, merchants and soldiers, then shows to what extent modern ethnography, centred on corporate organized universities, has adopted this imperial philosophy and structure. By breaking away from this model he offers an alternative which is concerned with its subject and which links the life of the ethnographer to the ethnography. Through the use of poem, story and epigraph as well as scholarly analysis, Rose opens up the window on the possibility of ethnography as a way of life.

Living the Ethnographic Life (Qualitative Research Methods)

Politics & Social Sciences

Social Sciences

Sage Publications, Inc.

Black American Street Life: South Philadelphia, 1969-1971 (Conduct and Communication)

History

Americas

University of Pennsylvania Press

Dan Rose draws on the fact and metaphor of colonization to demonstrate that the central motive in the contemporary United States has been—and continues to be—the corporate form. The author contents that the purpose of the corporate structures underlying American life is to create new resources, new products, new landscapes, new ideas, and new markets. Through written rules and unwritten customs, these corporations determine who we are and what we can do.

Patterns of American Culture: Ethnography and Estrangement (Anniversary Collection)

University of Pennsylvania Press Anniversary Collection

The worldwide shift from coal to oil-based technology was devastating for many local communities. Energy Transition and the Local Community is the story of one such community: Hazleton, Pennsylvania. Hazleton's economy, dependent solely on the mining of surrounding beds of anthracite coal, was destroyed by the changeover to oil. Yet Hazleton, when confronted with a catastrophic recession and a declining population, organized to attract new industry and eventually saw its local economy revitalized.
Local communities are deeply affected whenever new forms of energy are exploited and older forms abandoned. Those communities, however, are almost uniformly ignored in ecological, environmental, and policy statements. Dan Rose, a specialist in the emerging science of human ecology, observes how energy-linked world economic fluctuations directly affect local economies. By merging theory with actual data from small communities, Rose is able to demonstrate how the decreasing availability of petroleum is pushing developed countries—exemplified by the community of Hazleton, Pennsylvania— into a new wave of recession.
Hazleton, as an example, offers hope. Using this community's experience to build a model, Rose defines both the vulnerability and the strength of local populations whose fortunes rest with the energy economy of the world. A working knowledge of this model will contribute to our understanding of human adaptation and help national and local leaders cope with an imminent energy changeover.

Energy Transition and the Local Community: A Theory of Society Applied to Hazleton, Pennsylvania (Anniversary Collection)

Business & Money

Economics

Dan Rose has explored the American status system for decades. His ethnographic research into black South Philadelphia, the business community of Hazleton Pennsylvania, and the large horse farms of Chester County Pennsylvania is drawn together here to examine the cultural forms that shape American life at every level.In Patterns of American Culture, Rose draws on the fact and metaphor of colonization to demonstrate that the central motive in the contemporary United States has been and continues to be the corporate form. He begins by considering our origins as a collection of colonies, each of which was constructed as a private corporation whose purpose was to make money for its investors by providing new goods and different markets for England. Rose contends that the structure underlying American life are still corporate and that their purpose is to create new resources, new products, new landscapes, new ideas, and new markets. Today, most Americans have multiple corporate memberships—in city and state governments, in the businesses that employ them, in professional organizations or unions, and in various civic and political associations. Further, through written rules and unwritten customs, these corporations determine who we are and what we can do.Patterns of American Culture is a scholarly and poetic pursuit of the concealed energies within this vast incorporation and an analysis of how it shapes society and the lives of individuals. Rose draws from poems by Wallace Stevens and William Carlos Williams and brings ideas from such sources as performance art and cultural theory to critique this pervasive institutional order. The book closes with a fable of life in a fictitious capitalist society that both comments on ethnographic practice and reveals the disturbing estrangement inherent in any study of this type of culture.This narrative ethnography will interest scholars and students of American studies, anthropology, English, folklore, and sociology, and members of the design professions, such as architecture, landscape, and urban design.

A comprehensive book/CD-ROM package for those with experience with computer graphics, Adobe, the Internet, and Web design. Contains b&amp;w illustrated sections on Adobe products and the Web, Web-design techniques, assembling Web pages, publishing documents on the Web, creating images for Web pages, and video and animation on the Web. Offers detailed instructions, and goes through several real-life business and entertainment projects step by step. Appendices offer quick tutorials of various software, a directory of sites, and troubleshooting advice. The CD-ROM contains tryout versions of Adobe products, an image library, and source code and examples. Annotation c. by Book News, Inc., Portland, Or.

Adobe Web Design & Publishing Unleashed

KELBY, Scott

Thomas, Mark

Lopuck, Lisa

Rose, Carla

O'Mara, Michael

Hampton, Sheryl

Shaffstall-Klopfenstein, Cyndie

Freeman, Vincent

Hall, Blake Benet

Harlan, Roderick

Hartert, Steve

Inston, Aandi

Rubenzahl, Moe

Schafer, Konrad

Stinson, Sherry

Vitter, Craig A.

Graphics & Design

Sams.

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