<p>Improve profitability, increase customer retention, and diversify your business. Crossing the Line explores the opportunity P&amp;C agents have in selling Life &amp; Health products. It is designed to assist in expanding your business by showing you how to sell Life &amp; Health products along with your usual auto, liability, and property products.</p>

Crossing the Line: Sales Strategies for Life & Health in the P&C Agency

Business & Money

Robert S. Littell

Larry McSpadden

Marketing & Sales

National Underwriter Company

The Living Age Volume 256

History

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Books by Robert S. Littell