Substantially revised and updated with a new skills-based emphasis and a new, improved, more logical sequencing of material. The book is ideal for sales courses at the Certificate and Diploma level in TAFE and private colleges, and also for universities taking a practical approach.

Selling a Consultative Approach: a Consultative Approach

Business & Money

Marketing & Sales

McGraw-Hill Education - Europe

Peter Rix's Essential Marketing Skills is a text for non marketing students who do not need the depth or detail supplied in the full edition of Peter's Marketing: A Practical Approach. Real world case studies and exercises are the Rix trademark. Essential Marketing Skills covers internet marketing, global issues, ethical challenges and marketing in a small business, from an Australian perspective. Fully supported by a comprehensive and dedicated website, this text comes with an Online Learning Centre for students and teachers, as well as a range of teacher resources.

Essential Marketing Skills

The book brings together and shows for the first time ever striking botanical art of Indian origin spanning a period of three hundred years, focussing in particular on the 18th and 19th centuries. Drawn mostly from original works held in the collections of the Royal Botanic Gardens, Kew, some of the paintings have never been published before. They showcase not only the wealth of the Indian sub\-continent flora but the richness and variety of artworks, commissioned from mostly unknown Indian artists, who made a substantial contribution to the documentation of plants of economic, ornamental and cultural importance.\nThe 18th century saw a growing interest in the natural world, and an almost obsessive attempt by Europeans travelling and working around the world to describe the plants and animals they saw. At the same time, sophisticated engraving techniques, lithography and other advances in printing created a demand for paintings to be published for those who could afford expensive illustrated books.\nMany remarkable works were painted by talented Indian artists working under the patronage of the East India Companies. Having previously been employed by the Mughals these highly skilled artisans created beautiful, life\-sized, accurate records of the colours and details of living plants, responding to\nEuropean influences but also retaining their own traditions and styles. This is the background to a unique flowering of Indian botanical art, as revealed in the book.\nIn recent years there has been a renaissance of botanical painting throughout India, with artists exhibiting around the world, teaching botanical painting to a new generation. Some examples are shown in the final chapter, demonstrating how traditions begun in the 18th century are continuing to excite interest today.

Indian Botanical Art: an illustrated history

Science & Math

Martyn

Biological Sciences

Kew Publishing

Este libro está pensado para todos aquellos que gusten de aventurarse por la mente de tres seres que han demostrado estar locos de remate: Juanpa, Juca y Rix. Tú los has visto en Twitter, YouTube, Instagram y Snapchat, pero ahora te revelarán todos sus secretos sobre el anto, el after, los drinks, las chicas, los tacos, las frases célebres y las estupideces más locas que jamás se te hayan ocurrido. Contiene material altamente clasificado por la CIA Comisión de Imbecilidades Alteradas y el FBI (Fondo de Babosadas e Idioteces). Una vez que leas su contenido serás parte de una sociedad secreta, una organización que conoce, como nadie más, a Juanpa, Juca y Rix. JUANPA es el snapchater número uno de México. Con más de 9.7 millones de seguidores en las redes sociales, es capaz de convertir cualquier situación cotidiana en algo totalmente descabellado. Cinco nominaciones en los MTV Millennial Awards 2016 lo reconocen como uno de los influencers latinoamericanos más importantes en la escena del social media. Para JUCA la imagen y la actitud son esenciales, y sus fans lo agradecen. Para este influencer innovar es indispensable. Sus más de 2 millones de seguidores en las redes sociales lo hacen uno de los top influencers en Latinoamérica. Soy RIX y hago Snapchat”, así se presenta este popular influencer con más de 2.5 millones de seguidores en sus redes sociales. Rix debe su éxito a la habilidad que tiene para transmitir esas ganas de divertirse con total desenfado y espontaneidad. Para lograr ser popular en las redes sociales se necesita mucho más que buenas ideas, y eso es algo que él demuestra en cada uno de sus videos.

El estúpido libro (Spanish Edition)

Zurita, Juanpa

Juca

Teen & Young Adult

Planeta Publishing

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