Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership

Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards understanding customers as 'multi-individuals' and hence solving current confusions surrounding customer behaviour. Inside the Customer Universe's easy to implement tools, models and strategies provide the reader with the ability to create stable and sustainable customer understanding and, therefore, sustainable business growth. "CUBEical Thinking is a great concept for developing business and the concept of customer types is intriguing as it provides great insights into the drivers behind true customer loyalty." Niels Henrik Hansen, Director SAS Corporate Sales, Scandinavian Airlines, Denmark "CUBEical Thinking has given us the platform for developing an effective sales and key account management organization which has delivered significant top and bottom line results based on targeted up and cross sales." Henrik Hubner, Vice President Sales, Sanist?l "CUBEical Thinking has provided us with great customer insights on which we are benefiting in our daily operations and it has helped our organization focus activities and resources." Carsten Hetling, Nordic Marketing Manager, Zyxel Communications

Business & Money

Anderson, Henrik

Ritter, Thomas

Marketing & Sales

wiley

'The Business Marketing Course' has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. It is the first time that an introductory level textbook on business marketing has been developed based on the IMP approach. According to David Ford, business marketing is the task of selecting, developing and managing customer relationships for advantage in line with the skills, resources, strategy and objectives of both the supplier and customer companies.  Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.

The Business Marketing Course: Managing in Complex Networks

Ford, David

Brown, Stephen J.

Gadde, Lars-Erik

Håkansson, Håkan

Snehota, Ivan

Berthon, Pierre

Naudé, Peter

Die Geheimnisse der klassischen Reitkunst: Erstmals analysiert, mit vielen praktischen Beispielen versehen, wird hier altes Wissen modern dargestellt und fast vergessene, reiterlich unentbehrliche Methoden wie der Bügeltritt oder die Arbeit mit dem Kappzaum unter dem Reiter beschrieben.

Klassisches Reiten auf Grundla

Sports & Outdoors

Cadmos Verlag GmbH

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Books by Ritter, Thomas