Book by Punnett, Betty Jane, Ricks, David A.

International Business (The Kent Series in Management)

Business & Money

Ricks, David A.

Punnett, Betty Jane

Finance

PWS Pub. Co.

This book explores the relationship between the management of creativity and creative approaches to management. 
<ul> <li>A revised and expanded edition of this popular book on international business blunders.</li> <li>Features more than 50 new mistakes, from such well-known corporations as American Express, AOL, BMW, McDonald’s, and Toyota.</li> <li>Blunders from previous editions have been updated.</li> <li>Errors relating to particular areas of activity – marketing, strategic management, translation, corporate governance, and so on – are grouped together.</li> <li>The blunders illustrate valuable lessons, as well as being entertaining</li> </ul>

Blunders in International Business

Wiley/Blackwell

This book explores the relationship between the management of creativity and creative approaches to management.    A revised and expanded edition of this popular book on international business blunders.   Features more than 50 new mistakes, from such well-known corporations as American Express, AOL, BMW, McDonald’s, and Toyota.   Blunders from previous editions have been updated.   Errors relating to particular areas of activity – marketing, strategic management, translation, corporate governance, and so on – are grouped together.   The blunders illustrate valuable lessons, as well as being entertaining

Management & Leadership

The United States man-made fibers industry: Global challenges and strategies for the future

Economics

University of South Carolina Press

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. 
<ul>
<li>Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. 
</li> <li>Conserves its well-liked, concise format. 
</li> <li>Several well-known blunders from previous editions have been replaced in order to update the lessons learned.</li> </ul>

Biography & History

The second edition of this highly successful book has been significantly updated and expanded. It is full of anecdotes on all aspects of international business including: * Marketing * Management * Strategy Entertaining yet informative, Blunders in International Marketing enables both students and professionals to learn invaluable lessons from others' mistakes.

International

wiley

Global Management  is the new international management text for undergraduates, covering both strategy and the human resource function in a global context. Written by an authoritative author team, it features: * Coverage, in three main sections, of the Global Picture, the Firm Picture and the People Picture * A comprehensive list of references * Classroom-tested experiential exercises that relate to different countries, different sized organizations, and different people for flexible learning * Discussion questions at the end of each chapter * Long and short cases

Global Management

Mendenhall, Mark E.

See the best price to sell, buy, or rent books by Ricks, David A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Ricks, David A.

See the best price to sell, buy, or rent books by Ricks, David A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

International Business (The Kent Series in Management)

Blunders in International Business

Blunders in International Business

The United States man-made fibers industry: Global challenges and strategies for the future

Blunders in International Business

Blunders in International Business

Global Management