Describes the skills and techniques necessary for salespeople to build a telephone relationship with their customers that will develop customer rather than product-oriented sales

Selling by Phone: How to Reach and Sell Customers in the Nineties

Business & Money

Richardson,Linda

Management & Leadership

McGraw=Hill

This text features the specific skills and techniques of selling effectively over the phone. It emphasizes consultative selling rather than product selling and gives tips on how consultative selling can be initiated, developed and continued over the phone, using specific techniques and strategies. The book is designed for sales people in any industry who sell any product.

Selling by Phone: How to Reach and Sell to Customers in the Nineties

Marketing & Sales

As companies shift from hierarchical management into teamwork, managing is not nearly as important as coaching. Here is the first book on the coaching process written exclusively for sales managers--a brief, easy-to-digest primer on making the transition from a traditional boss to a sales coach. Created by an author/instructor who teaches sales management as the prestigious Wharton Executive Development Center, this guide shows sales managers how to: understand the nuances and payoffs of coaching: conduct coaching sessions and improve key skills such as listening and giving feedback; deal with problems such as discipline and reluctant behavior within the sales team; and coach and peers on oneself.

Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach

In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don’ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling, from the initial introduction through the needs identification and the negotiation of terms and price to the successful close, with prime emphasis on the six critical skills necessary to the dialogue-driven sales call: presence, rapport building, questioning, listening, product positioning, and checking.

Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales

BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.

Leadership Through People Skills

Tata McGraw-Hill Education

THE MCGRAW-HILL PROFESSIONAL EDUCATION SERIES These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers. A six-step program for hearing and understanding customers' needs, and then selling solutions instead of products.

The Sales Success Handbook : 20 Lessons to Open and Close Sales Now (The McGraw-Hill Professional Education Series)

McGraw–Hill Education

To sell today, salespeople must add value, provide perspective, and show customers how a product will solve their specific needs. The Sales Success Handbook outlines a six-step program for hearing and understanding exactly what customers have to say and for selling solutions--instead of just selling products.

The Sales Success Handbook: How to Open Opportunity and Close Every Sale (Mighty Managers Series)

The USA Today and New York Times Bestseller! Meet your sales objective and close more business in 20 minutes a day
<ul>
<li>CONNECT with your customer immediately </li>
<li>EXPLORE customer needs thoroughly and quickly </li>
<li>LEVERAGE your solutions persuasively </li>
<li>RESOLVE your customer’s questions and objections confidently </li>
<li>ACT when the time is right </li>
</ul>
"Your thinking 'What? Another book about selling?' Wrong! This book is about winning! These days, when those of us who sell need every molecule of competitive edge we can muster, Linda cleverly pulls it together for us. And she does it with a voice radiating experience, knowledge, and sincere empathy for the challenging job we all have." --Dave Stein, CEO &amp; Founder, ES Research Group, Inc., and author of How Winners Sell "In five steps, Linda helps you master the process of the sales call to a tee, freeing your creativity to focus on your customer and deal with the unexpected that will always occur." --Larry Wilson, sales leadership guru and bestselling author "For years, Linda Richardson has been one of the top two or three sales training consultants in the world. This is invaluable material and a must-read for anybody who cares about success in selling." --Geoffrey James, journalist and author of the popular blog, "Sales Machine"

Perfect Selling

CREATE BETTER, MORE EFFECTIVE CONVERSATIONS IN TODAY'S HYPER-DIGITAL WORLD 
In this era of iPads, iPhones, and apps, sales communications may be growing, but sales conversations are dying--and so are too many sales. Globalization, the explosion in competition, the slow economy, and fast-emerging technologies all have changed buying habits. Salespeople can no longer rely on the traditional sales methodologies. They must change the conversation. A visionary of the consultative sales movement, Linda Richardson has again moved selling forward by reengineering the sales conversation. Purchasing has become a core competency for clients. They evaluate their options against checklists they carefully develop. Richardson helps you understand what is on their checklists and align your solutions with their business and personal priorities to help you win. Clients today are focused on business outcomes. They are interested in reducing risk. They turn to peers and social networks to self-educate before turning to salespeople. To engage them you must demonstrate that you know their world and that you are prepared with insights and ideas to add to what they already know. Richardson gives you five clear strategies and tools to help you do just that. You will create and shape opportunities, prepare and probe in an entirely new way, gain client consensus, and use sales process and tools to guide and accelerate closing. You will learn: 
<ul>
<li>Futuring to prepare for and anticipate customer needs </li>
<li>Heat-mapping to use insights to focus and engage customers </li>
<li>Value-tracking to connect your solutions to business outcomes and ROI </li>
<li>Phasing to use sales process to forecast accurately and close </li>
<li>Linking to reassert heart and trust into your sales conversations</li>
</ul>
Linda Richardson was named Sales Thought Leader for 2013 and this book shows why as she helps you sometimes tweak but more often change how you sell. She builds on your foundation to take your selling to a new elevation and bring your sales results along with it. PRAISE FOR CHANGING THE SALES CONVERSATION 
 "Linda Richardson is in the Sales Hall of Fame. Her new book, Changing the Sales Conversation, is not an option. It's an imperative. When Linda Richardson says it's time to change the sales conversation, you can bet your job, and your wallet, that it's time to change." -- Jeffrey Gitomer, author of The Little Red Book of Selling "The sales game has changed radically in recent years, and there's no going back. Richardson not only gets the big picture about the new world of sales, but she also provides the kind of insidebaseball details new and experienced salespeople can really use. This book stands out in a field bloated with old thinking and tired cliches." -- Daniel H. Pink, author of Drive and To Sell Is Human "This book is beyond a 'must-read' or 'must-have' book. This is a MUST-DO guide. It is a landmark book in which Linda Richardson gives us an updated road map that clearly explains today's AND tomorrow's buying patterns and how to leverage technology, connections, and exceptional expertise to win on the new sales landscape." -- Marc Ramos, Global Lead, Google Enterprise Learning, Google "Linda has created a sales foundation for the profession of selling across all industries. With Changing the Sales Conversation she has seized on the new emerging trend: the conversation economy. This is the most substantive and authoritative book on conversation management on the market. A must-read for every sales leader and every top performing salesperson." -- Gerhard Gschwandtner, CEO, Selling Power "Linda's new book accomplishes the almost-impossible: providing an easy-to-understand road map for selling in an increasingly complex business world." -- Geoffrey James, author of Business Without the Bullsh*t "Once again, Linda drives the profession of selling forward. Her insights about the art and science of great sales conversations are clear, compelling and extremely practical. No matter what your sales experience, she has jewels of wisdom for you to succeed." -- Mary Slaughter, Chief Talent Officer, SunTrust Bank "To win going forward, the sales conversation needs to change from product monologues to business solution dialogues, and Linda Richardson shows you now to make that happen." -- Jim Dickie, Managing Partner, CSO Insights "This amazing book is long overdue, and while Linda Richardson says the book is not about how to sell, but about how to sell differently, it captures the essence of the evolution of the buying process and importantly, provides a guide for the individual to influence and optimize the profound change in selling." -- Jill Rowley, Social Selling Evangelism &amp; Enablement, OracleInside "Linda Richardson has moved need/discovery based selling into the conversation economy with her powerful new book Changing the Sales Conversation. It is not simply a book. It is a route-map which guides us all as we work to adapt to the new rules of selling. With Linda as a guide, we cannot but succeed." -- Jonathan Farrington, Senior Partner at JFA; CEO of Top Sales World "Changing the Sales Conversation identifies the new skills that matter to succeed in the new world of selling. Linda Richardson, a pioneer and leading expert in sales, gives you the power to win on the new sales map." -- Adam Grant, Wharton professor and bestselling author of Give and Take

Changing the Sales Conversation: Connect, Collaborate, and Close