The American City: Historical Studies

Politics & Social Sciences

Richardson, James F.

Sociology

Xerox College Pub.

Historical Account And Inventory Of The Records Of Suffolk County (1921)

Literature & Fiction

Literary

Kessinger Publishing, LLC

Product Description 
In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade. 
Part 1. Designing to Command a Premium This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it. 
Part 2. Managing A Small Experiment Don’t hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art. 
Part 3. Fine Tuning the Conversion Playbook Steady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don’t have to buy premature distribution to obtain growth. 
Part 4. Accelerating to Scale There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them. 
 Review 
"This is the book I wish I'd had twenty years ago" -- JOHN FORAKER, CEO of Once Upon a Farm and former CEO of Annie's 
"This book provides an excellent framework to build a consumer brand in the 2020s." -- MICHAEL MAUZE, general partner of VMG Partners 
"Every entrepreneur needs to read this book before launch. And each year thereafter! -- ANDY WHITMAN, managing partner of 2x Consumer Products Growth Partners 
"The industry insights alone make this book worth its weight in gold. But far more valuable is how James Richardson forces you to stop, think, and be intentional about your growth." -- JOHN SORIAL, founder and managing partner of Tadah! Foods and 2019 Shark Tank winner 
"There hasn't been one book yet that can be a Founder's Bible ... until now. Read it and carry it around with you wherever you go. You will find yourself referencing it quite often." -- GREG FLEISHMAN, co-founder of Foodstirs and Purely Righteous Brands, former vice president of marketing of Kashi/Kellogg 
"Ramping Your Brand is packed with insights on the art and the science of incubating and scaling emerging CPG brands. James Richardson has synthesized and democratized over a decade of invaluable learnings into a one-of-kind, practical guide for entrepreneurs looking to ride the skate ramp. -- WILL LISMAN, VP?GM Amplify Snack Brands 
"In this book, James Richardson crystallizes how to build a great brand and business in food/beverage, and he relies on lessons learned from intimate observation of both 'unicorns' and steady growth brands. His lessons are simple: focus on velocity; know more about your category than your retail buyer; keep everything simple; avoid unnecessary category expansion, etc. Read this before your next round of funding, and you may just make it your final raise." -- TJ McINTYRE, CEO of Bobo's Baked Goods 
"James is a keen observer of the consumer, and his insightful recap from the lessons of the 'unicorn' brands in CPG over the past decade is a great read. As an investor and an operator in CPG for the past 25 years, I haven't read any other book that so clearly captures these valuable lessons and factually challenges the ways that CPG brands were built decades ago. James' writing is entertaining, yet sharp, and will have you hooked whether you're an entrepreneur, investor, or operator." -- APU MODY, angel investor, former CEO of Lenny & Larry's, and president of Mars Food Americas 
"Wow! Ramping Your Brand is a thoughtful, insightful, and detailed review of what it takes to become a meaningful and lasting brand in today's challenging landscape of consumer packaged goods. James' decades of experience within the CPG industry shines brightly, and the readers of Ramping Your Brand are provided valuable, specific, and relevant perspective and advice on how to

Ramping Your Brand: How to Ride the Killer CPG Growth Curve

Business & Money

Marketing & Sales

PGS Press

Maybe you've been there. You have certainly seen it: online reviews and posts designed by the authors to destroy a business. If you haven't been the victim of such posts, you almost certainly will be. Your online reputation is critical to your practice success, and you need to take active steps to promote and manage an excellent online reputation. Word of Mouse Marketing for Dentists will show you how to establish an ongoing reputation program to protect your practice from online trolls and those patients who are impossible to please. “Jim Richardson has written the authoritative resource for both dental startups and established practices built on personal and professional referrals for collecting, managing, and leveraging patient reviews for success. Like it or not, reviews and review sites have the potential to make or break even the most prominent practice. Jim gives dentists a full understanding of what reputation marketing is and how it should and should not be utilized effectively and safely.” --Mark Hollis, Practice Management Consultant and co-founder of MacPractice, Inc. “Being not only a dentist, but a reputation specialist myself, I certainly understand the value and importance of a dental practice’s online reputation. In this book, Word of Mouse Marketing for Dentists, Jim Richardson has written an easy and informative book about improving one's appearance online. In this day and age, visibility and credibility are two of the things you must have to not only be found online, but to also attract new patients to your practice. When looking for a dentist, one of the very first things a patient will do is search online. Using the advice that Jim provides in his book will help you earn the trust that Google, Yelp, and other directories need to give you the competitive edge. Word of Mouse Marketing for Dentists, is a must read for dentists looking to improve all aspects of their image online.” --Leonard F. Tau, DMD, Philadelphia, PA

Word of Mouse Marketing for Dentists: Take Control of Your Online Reputation, Rise to the Top of Google Searches, and Dominate Your Competition

CreateSpace Independent Publishing Platform

See the best price to sell, buy, or rent books by Richardson, James F.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Richardson, James F.