The national bestseller that defines a new economic class and shows how it is key to the future of our cities. The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today - and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy. Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have - with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living - the Creative Class. The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than 30 percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

The Rise of the Creative Class--Revisited: 10th Anniversary Edition--Revised and Expanded

Richard Florida

Basic Books (AZ)

Rise of the Creative Class, The

Business & Money

Economics

BRILLIANCE AUDIO ^

All places are not created equal. In this groundbreaking book, Richard Florida shows that where we live is increasingly a crucial factor in our lives, one that fundamentally affects our professional and personal prospects. As well as explaining why place matters now more than ever, Who's Your City? provides indispensable tools to help you choose the right place for you.It's a cliche of the information age that globalization has made place irrelevant, that one can telecommute as effectively from New Zealand as New York. But it's not true, Richard Florida argues, relying on 20 years of innovative research in urban studies, creativity, and demographic trends. In fact, as new units of economic growth called mega-regions become increasingly specialized, the world is becoming more and more spiky divided between flourishing clusters of talent, education and competitiveness, and moribund valleys. All these places have personalities, Richard Florida explains in the second half of Who's Your City?, and happiness depends on finding the city in which you can balance your personal and career goals to thrive. More people than ever before now have the opportunity to choose where to live, but at different points in our lives we need different kinds of places, he points out. What a couple of recent college graduates want from their city isn't necessarily what a retiree is looking for. You have to find the place that suits you best: a boho-burb neighborhood isn't likely to be the best fit for patio man.Sparkling with Richard Florida's signature intellectual originality, Who's Your City? moves from insights to studies to personal anecdotes, to surprising data on the difference aesthetics makes to people's sense of place. A perceptive and transformative book, it is both a brilliant exploration of the fundamental importance of place and an essential guide to making what may be the most important decision of your life.

Who's Your City?

Cities and the Creative Class gathers in one place for the first time the research leading up to Richard Florida's theory on how the growth of the creative economy shapes the development of cities and regions. In a new introduction, Florida updates this theory and responds to the critics of his 2002 best seller, The Rise of the Creative Class. The essays that make up Cities then spell out in full empirical detail and analysis the key premises on which the arguments of Rise are based. He argues that people are the key economic growth asset, and that cities and regions can therefore no longer compete simply by attracting companies or by developing big-ticket venues like sports stadiums and downtown development districts. To truly prosper, they must tap and harness the full creative potential of all people, basing their strategies on a comprehensive blend of the "3 Ts" of economic development: Technology, Talent, and Tolerance. Long-run success requires a reinvention of regions into the kind of open and diverse places that can attract and retain talent from across the social spectrum by allowing people to validate their varied identities and to pursue the lifestyles and jobs they choose.The accompanying reference guide is included as a PDF on this disc.

Cities and the Creative Class

Audible Studios on Brilliance Audio

The most valued workers today are what the economist Richard Florida calls the Creative Class, skilled individuals ranging from money managers to makeup artists, software programmers to steadycam operators, who are in constant demand around the world. Florida's bestselling The Rise of the Creative Class identified these workers as the source of economic revitalization in American cities. In that book, he shows that investment in technology and a civic culture of tolerance (most often marked by the presence of a large gay community) are the key ingredients to attracting and maintaining a local creative class. In The Flight of the Creative Class, Florida expands his research to cover the global competition to attract the Creative Class. The United States was, up until 2002, the unparalleled leader in creative capital. But several key events—the Bush administrations emphasis on smokestack industries, heightened security concerns after 9/11, and the growing cultural divide between conservatives and liberals—have put the U.S. at a substantial disadvantage.The accompanying reference guide is included as a PDF on this disc.

Flight of the Creative Class, The

The New Urban Crisis: Gentrification, Housing Bubbles, Growing Inequality, and What We Can Do About It

Oneworld Publications

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