All those who work with images will find this introduction to the principles of visual perception invaluable. The text covers memory and association: space, time, color, contours, illusions, ambiguity, and personality factors. Dr. Zakia incorporates ideas and principles from a variety of disciplines that are highly relevant to photography and imaging, and shows how they can be applied for greatest artistic effect. The text itself is highly visual with over 250 illustrations from disparate media, including the works of such photographers as Edward Weston, Henri Cartier-Bresson, August Sander, and Barbara Morgan, as well as digital images and popular advertisements. Dr. Zakia demonstrates how the eye organizes information through a wide variety of images including: photographs, paintings, sculptures, moving images, video, animation, digital imaging, computer displays, and multimedia. With an up-to-date discussion of such topics as subliminals and morphics, anyone creating visual images will benefit from this approach to perception. Each chapter concludes with a series of hands-on exercises. Although addressed to photographers and graphic designers, Perception and Imaging is intended for anyone seriously concerned in the shaping or making of visual messages and visual environments. All have a common purpose- visual communication and expression. A classic text on the visual image. Illustrations and quotations reinforce the text and add interest. Hands-on exercises at the end of each chapter.

Perception and Imaging

Arts & Photography

Richard D. Zakia

Photography & Video

Focal Press

Book by Hollis N. Todd, Richard D. Zakia

Photographic Sensitometry: The Study of Tone Reproduction

Hollis N. Todd

Morgan Morgan

This is a technical photography book.

Zone Systemizer for Creative Photographic Control

John J. Dowdell III

Perceptual Quotes for Photographers, by Zakia, Richard D.

Perceptual Quotes for Photographers

Light Impressions Corp

Photographic Composition

David Page

Taylor&Francis

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Books by Richard D. Zakia