<i>Management of a Sales Force</i> is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than any other book. The 12th edition has been thoroughly revised to reflect all the changes that affect the sales manager's role, from the increasing globalization of business to savvier customers who now use the internet to research their purchasing decisions. All chapters have been updated with current company examples that demonstrate how the best sales executives are adapting to these and other new challenges. In addition, the latest sales management research studies and reports are presented in a straightforward, easy-to-read manner, making <i>Management of A Sales Force,</i> 12e, by far the most current sales management textbook on the market.

Management of a Sales Force

Business & Money

Rich, Gregory

Spiro,Rosann

Stanton,William

Marketing & Sales

McGraw/Hill/Irwin

See the best price to sell, buy, or rent books by Rich, Gregory. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Rich, Gregory

See the best price to sell, buy, or rent books by Rich, Gregory. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Management of a Sales Force