Here, at last, is a book that explains the how and why of writing for public relations from the perspective of a world-class professional and a ranking academic. It covers the basic forms used in writing for public relations, from news releases to white papers and op-ed pieces, and gives step-by-step instruction on how to write them. Equally important, it explains how and when to use each form. All the basics are covered, from handling clearances to creating the most effective distribution channels. Students appreciate its informal style and professionals its comprehensive, but concise, presentation of the fundamentals.

Wordsmithing: The Art & Craft of Writing for Public Relations (2nd Edition)

Business & Money

Rhody, Ron

Hackley Ph.D., Carol Ann

Marketing & Sales

PEARSON/LEARNING SOLUTIONS

Wordsmithing: The Art & Craft of Writing for Public Relations (2nd Edition)(Book+CD)

“Wordsmiths are craftsmen, who, like goldsmiths and silversmiths, create works of real utility. Goldsmiths and silversmiths use precious metals. Wordsmiths use words. In either case, when it’s done well, it’s pure artistry.” –Foreword WORDSMITHING explains the how and why of writing for public relations from the perspective of a world-class professional and a noted academic. It covers the basic forms of writing for public relations, from the five types of news releases to briefing papers and story pitches, and gives step-by-step instruction on how to write each of them. Equally important, it explains how and when to use each form. All the basics are covered, from handling clearances to creating the most effective distribution channels. WORDSMITHING is ideal as a basic text for students in college public relations classes, or as a reference work for professionals already in the field, particularly those in the early years of their careers. The text is reader-friendly, written in a conversational tone that is easy to read, understand, and remember. It also carries a set of interactive CD exercises that lets readers compare their solutions to the exercises with those of the authors. The authors of WORDSMITHING understand that one of the most effective ways to learn how to “write is to write a lot, write some more, and then rewrite what you’ve written.” In that spirit, the book contains exercises at the end of each chapter to provide experience with this very necessary practice. And, as the other way to learn to write is by reading a lot, the text also offers some suggested readings.

Wordsmithing: The Art and Craft of Writing for Public Relations (3rd Edition)

Hackley, Carol Ann

Pearson/Custom Publishing

Wordsmithing: The Art & Craft of Writing for Public Relations

Reference

Writing, Research & Publishing Guides

Pearson College Div

On the eve of World War II, the coatless body of prominent publisher Benjamin Dannan is found lying in the snow beside a lonely road in east Kentucky, far from home. No one knows why he is there or how he got there, or whether his death is accident or murder. The high-profile mystery remains for thirty years until an odd chain of events leads columnist Theo Clark to a story he cannot write--the story of the Dannans and Jesse Bristow. The search takes place in the middle of Bristow's bitterly fought governor's race, and leads Theo from a remote Melungeon village and the mystery of the Lost Colony to the coal mines of Harlem County and the aftermath of The Battle At Evarts. There is a "perfect murder" to confront, a scandal to contain, and a forsaken lover to comfort. Rhody knows his place and his time well and puts the reader in both with a fast paced and riveting tale. Theo's compulsion "to make things right" leads to a disturbing, but strangely satisfying, climax.

Theo's Story

Literature & Fiction

Contemporary

Academy Publishing / East

A concise guidebook for managers and executives on how to successfully handle the outside forces that shape success: the news media, government, activists and special interest groups, shareholders and employees -- with special emphasis on crisis management and damage control, establishing the right persona, the uses of spin, why public opinion doesn't count, and doing the right thing. Tightly written, Charles Schwab, chairman and CEO of the Charles Schwab Corporation says of it, "A first rate and must have guide for senior executives. Thoughtful, authoritative, and highly readable." Robert L. Woodrum, Managing Director of Korn-Ferry International says, "a very strong and much needed book. Managers on their way to the top and those already there will find this a very helpful guide." Says Gary Simpson, Vice President of Varian Associates, "Should be on the required reading list for every one of our graduate schools of business, as well as for any senior level manage! r who believes he or she has a shot at the executive suite."

The CEO's Playbook

Management & Leadership

Academy Pub

A prominent widow is found dead at the foot of the cellar stairs in the family home on a farm in the lush Bluegrass section of Kentucky. Her head has been bashed in by an old flatiron found near the body and her mouth stuffed full of ashes. The county is shocked – horrified at the brutality of the murder and mystified at the use of the ashes. Theo Clark, a young Marine veteran of the Korean War, working part time at the local newspaper while finishing up his interrupted college career, is assigned to cover the story because no experienced reporters are around when the tip comes in. A band of wandering Gypsies are suspected, as is another young Marine veteran of Korea with drug and alcohol problems. Even the victim’s married daughter, her only child, is a suspect. Theo has never covered a murder but if he can unravel this mystery it can be his ticket to the start of an exceptional career. On the surface a mystery tale, Theo &amp; The Mouthful of Ashes is also an exploration of the social and political dynamics at play in an important small town in the mid-1950s and of the draw home-place has on individuals. It is the prequel to Theo’s Story and carries Theo from his return from the war to the beginning of his career.

THEO & The Mouthful of Ashes

Outer Banks Publishing Group

“The child that is born on the Sabbath Day is bonnie and blithe and good and gay.” (Traditions of Devonshire, Nursery Rhyme, 1883) He brooked no insult, would not be cheated, would not be pushed around. He bent a knee to no man. He was the King of Craw and the powers-that-be wanted him gone. The story is set in the Roaring Twenties in Kentucky’s Capital City. It spins around John Fallis, a legendary figure in Bluegrass folklore, and two boys who fall into his orbit. A successful businessman, a political power, a gambler, a bootlegger, movie-star handsome, and charismatically compelling, John Fallis was the champion of the poor and powerless and the scourge of the Establishment. The story begins just before the night of the The Big Shoot-Out when JF takes on the entire city police force and ends with his bullet-riddled body on a craps table in Craw in what was said to be a gambling fight – but what many believe was a hit ordered by powerful forces in the city. Though this is a story, not a history, most of it happened. John Fallis, Craw, Crawfish Bottom are names that still resonate and questions about his death are still unanswered. This is the first piece of fiction built around the man and the place. It is rich in action and drama, most particularly for readers drawn to the mystery of why men do the things they do, and to the never ending struggle between good and evil. Whatever you ultimately decide about JF’s place on that scale – and the particulars of his death – you won’t be bored.

Concerning The Matter of The King of Craw

Genre Fiction

On the eve of World War II, the coatless body of prominent publisher Benjamin Dannan is found lying in the snow beside a lonely road in east Kentucky, far from home. No one knows why he is there or how he got there, or whether his death is accident or murder. The high-profile mystery remains for thirty years until an odd chain of events leads columnist Theo Clark to a story he cannot write--the story of the Dannans and Jesse Bristow.The search takes place in the middle of Bristow's bitterly fought governor's race, and leads Theo from a remote Melungeon village and the mystery of the Lost Colony to the coal mines of Harlem County and the aftermath of The Battle At Evarts. There is a "perfect murder" to confront, a scandal to contain, and a forsaken lover to comfort.Rhody knows his place and his time well and puts the reader in both with a fast paced and riveting tale. Theo's compulsion "to make things right" leads to a disturbing, but strangely satisfying, climax.

CreateSpace Independent Publishing Platform

This book is for all those who find themselves at soccer games and not fully understanding what's going on. It clearly explains the "beautiful game" so that none of the excitement is missed. It spells out what each player at each position is supposed to do, describes the skills and talents needed to perform well, and lays out the basic offensive and defensive strategies teams employ to secure a win. Books currently available on soccer focus on how to play or how to coach the game. This is the only book written for those watching a game.

SOCCER: A Spectator's Guide

Sports & Outdoors

Rhody, Chris

Soccer

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Books by Rhody, Ron