Intended for the freshman/sophomore level introduction to business course offered in departments of business, management, and general business. The course is found at both two- and four-year institutions. There is no prerequisite.

INTRO BUSINESS SG

Raymond F. Attner

Joseph T. Straub

Thomson/South-Western

The book is written with a real world orientation. It describes, applies and relates chapter concepts to what is happening in the world beyond the classroom.

Introduction to business

Business & Money

Management & Leadership

PWS-Kent

Contains 28 lesson keyed to installments in the PBS series, second edition by Raymond F. Attner

Telecourse study guide to The business file

Reference

Management : An Approach to Customer Expectation, 10/E Management: An Approach to Customer Expectations, 10/e, International Edition" is a comprehensive survey of the principles and practices of management as they are currently being applied in the United States and around the world. The content and features are structured to reinforce two continuing themes that are woven into the chapters' narratives: the never-ending effort by managers and organizations to meet or exceed customers' needs and the need organizations and their people have to be guided by effective leadership. An underlying theme of this edition is Enterprise 2.0, meaning the use of social media in business.

Management: An Approach to Customer Expectations, International Edition

Cengage

See the best price to sell, buy, or rent books by Raymond F. Attner. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Raymond F. Attner

See the best price to sell, buy, or rent books by Raymond F. Attner. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

INTRO BUSINESS SG

Introduction to business

Telecourse study guide to The business file

Management: An Approach to Customer Expectations, International Edition