This is - quite possibly - the most desireable Graphic Design book ever published. After a decade of establishing himself as the wunderkind of the emerging field of Graphic Design, Paul Rand sat down to codify his beliefs and working methodolgy into a single volume. Thoughts on Design was the result.- Randall Ross of modernism101.comFrom the dust jacket:"Rand is aware of the complexity of the designer's function: he stresses this again and again. He has no patience with slickness, with facility; he is a severe critic of the hackneyed and the insincere. All this is dead wood to be cleared away."

Thoughts on Design

Business & Money

Rand, Paul

Accounting

Van Nostrand-Reinhold

Third edition. Illustrated throughout. An important title. 95+ 1 pages. cloth, dust jacket.. square 8vo..

Marketing & Sales

Van Nostrand Reinhold / Studio Vista

Shows the author's designs for posters, advertisements, book jackets, magazine covers, corporate trademarks, and packaging, and shares his observations on the principles of design

Paul Rand : A Designer's Art

Arts & Photography

Individual Artists

Yale University Press

Paul Rand: A Designer's Art

Yale Univ Pr

“To have the preeminent graphic designer in America—the leading proponent of the Modern—intelligently and forcefully speak out makes this a document for today and the ages. Rand’s book is a classic.” —Stephen Heller (1993) Paul Rand (1914–1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand’s own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM. Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional.

Design, Form, and Chaos

History & Criticism

“An instructive trip through the mind of one of America’s great designers.” —Communication Arts (1996) Hailed upon its publication as “discriminating, erudite, and eclectic,” From Lascaux to Brooklyn is now available to readers once again. First published in 1996, the year of Paul Rand’s death, the volume embarks on a wonderful journey from the time before graphic design to the author’s own studio work and beyond. An excellent companion to Rand’s Design, Form, and Chaos, this influential book awakens readers to the lessons of the cave paintings of Lascaux and demonstrates how this learning is later conveyed in artworks ranging from the Tower of Pisa to a Cézanne painting, an African sculpture, or a park in Brooklyn. Topics discussed include the relationship between art and business, the presentation of design concepts to prospective clients, the debate over typographic style, and the aesthetics of combinatorial geometry. This book engages and enlightens anyone interested in the practice or theory of graphic design.

From Lascaux to Brooklyn

Paul Rand

Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language. Rand was a major force in editorial design, advertising and corporate identity. He was art director at "Esquire" and "Apparel Arts" magazines, and he designed the ground-breaking covers for the cultural journal "Direction". He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's work.

HELLER, Steven

Lois, George

Helfand, Jessica

Phaidon Inc Ltd

Introduces the world of numbers and arithmetic

Little 1

Children's Books

Harry N.Abrams, Inc.

Text and illustrations introduce the magic of words

Sparkle and Spin: A Book About Words

RAND, Ann

Through harmony and rhythm, resonance and pitch, Ann Rand inspires readers to listen to the tuneful play of her text as it sings off each page. Illustrated with graphic designer Paul Rand's colorful, witty artwork, Sparkle and Spin is a children's classic (now happily available again through Chronicle Books) that reveals to young readers the power and music in the words they use every day. 
"Paul Rand did not set out to create classic children's books, he simply wanted to make pictures that were playful. Like the alchemist of old, he transformed unlikely abstract forms into icons that inspired children and adults and laid the foundation for two books that have indeed become children's classics." Steven Heller, author of Paul Rand

Education & Reference

Chronicle Books+

See the best price to sell, buy, or rent books by Rand, Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Rand, Paul

See the best price to sell, buy, or rent books by Rand, Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Thoughts on Design

Thoughts on Design

Paul Rand : A Designer's Art

Paul Rand: A Designer's Art

Design, Form, and Chaos

From Lascaux to Brooklyn

Paul Rand

Little 1

Sparkle and Spin: A Book About Words

Sparkle and Spin: A Book About Words