Books by Rajeev Batra
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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
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Advertising Management
Publisher: Lebanon, Indiana, U.S.A.: Prentice Hall
Released: Jan 01, 1992
Format: Hardcover, 593 pages
Persuasive Imagery: A Consumer Response Perspective
Author(s): Rajeev Batra
ISBN-13: 9781410607256