Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers― without interrupting their lives. It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base. “Pulizzi and Barrett have taken integrated marketing communications to the next level.... Every marketer, large or small, can use this text to build better ongoing customer relationships.” ―Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University “Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.” ―Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included “Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.” ―Greg Verdino, Chief Strategy Officer, Crayon, LLC

Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

Business & Money

Pulizzi, Joe

Barrett, Newt

Management & Leadership

McGraw=Hill

NAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE Publishing is the NEW MARKETING. How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. "Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. Once we hook customers in with epic content, they reward us by sending our sales through the roof. Epic Content Marketing provides everything you need to: * Determine what your content niche should be to attract and retain customers * Discover and develop your content marketing mission statement * Set up a process for creating and curating epic content * Learn how to leverage social and email channels to create--and grow--your audience * Measure the performance of your content--and increase your content marketing budget With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth. Whether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, "Epic Content Marketing" gives you the tools you need to vanquish the competition. Start your epic journey now! Check out EpicContentMarketing.com for book bonus material and to download "20 Epic Examples of Content Marketing"

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Marketing & Sales

Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality. Managing Content Marketing will teach you to: --Build the Business Case for Content Marketing --Develop a Content Marketing Strategy that Works for Your Business --Tell a Consistent Story that Engages Your Customers --Determine the Right Marketing Channels to Implement --Create an Internal and External Workflow for Content Marketing --Measure Content Marketing and Communicate Results to Internal Stakeholders

Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

ROSE, Robert

Content Marketing Institute

The story of death in a small town, the lies that covered them up, and a conspiracy that brought one man to his knees...Will Pollitt just successfully delivered the business pitch of his life -- a win he desperately needs. At the same moment 50 miles away, Will's father is found dead.Coming home gives Will a chance to reconnect with his father's life and work. Yet digging into the past, Will makes a shocking discovery: His hometown neighbors are turning up dead at alarming rates. His father seems not only involved but could he be? one of the lead operatives? Is that why his father is now dead, too?The hunt for the truth jeopardizes Will and everything he loves. And it makes him question not just his father's death, but what it means to truly live.

The Will to Die: A Novel of Suspense (Murder in a Small Town), a Thriller (Will Pollitt)

Literature & Fiction

United States

Z Squared Media, LLC

When Will Pollitt returns home for his father's funeral, he discovers a string of similar deaths -- and his family's connection to a shocking conspiracy. 
"A roller-coaster ride from beginning to end." - New York Times bestselling author Jay Baer 
"A top-shelf crime thriller." - BestThrillers.com 
"I didn't want to stop." - Mystery Suspense Reviews 
Gambling tore my marriage and family apart. All I have left is my marketing agency and my friend and business partner Robbie. He drinks too much. 
If we don't win this deal, a whole lotta bad is going to happen. 
But I just found out my dad died. And his friends are dropping like flies! Sleepy Sandusky, Ohio is hiding a deep, dark secret. 
I think everyone is in on it. But am I the one that's crazy? Some people are trying to kill me! Am I going insane...or am I about to die? 
"Joe Pulizzi hits it out of the park with The Will to Die." - IndieReader (IR Approved)

The Will to Die: A Novel of Suspense

Mystery, Thriller & Suspense

Mystery

The NEW Rulebook for Entrepreneurial Success What's the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It's a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It's a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine's list of fastest growing private companies for three years straight. It's also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you'll be able to sell pretty much anything you want. Today's markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It's the best way to build a solid, long-lasting business positioned for today's content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds. A pioneer of content marketing, Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:<ul>
<li>
The "Sweet Spot": Identify the intersection of your unique competency and your personal passion</li>
<li>
Content Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition exists</li>
<li>
Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)</li>
<li>
Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers</li>
<li>
Diversification: Grow your business by expanding into multiple delivery channels</li>
<li>
Monetization: Now that your expertise is established, you can begin charging money for your products or services </li>
</ul>
 This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you'll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. Magazine in 2014. CMI produces Content Marketing World, the world's largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi's book Epic Content Marketing was named one of Fortune magazine's Five Must Read Business Books of the Year.

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Killing your current marketing structure may be the only way to save it!
Two of the world’s top marketing experts reveal the next level of breakthrough success―transforming your marketing strategy into a standalone profit center.
What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.
Killing Marketing explores how these companies are ending the marketing as we know it―in favor of this new, exciting model. 
Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to:
* Transform all or part of your marketing operation into a media company
* Integrate this new operation into traditional marketing efforts
* Develop best practices for attracting and retaining audiences 
* Build a strategy for competing against traditional media companies 
* Create a paid/earned media strategy fueled by an owned media strategy
Red Bull, Johnson &amp; Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell―and monetize it directly. 
Killing Marketing rewrites the rules of marketing―enabling you to make the kind of transition that turns average companies into industry legends.

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content&#8213;and then create a product for that audience. Content Inc. walks you through the entire process, showing how to: <ul> <li>Choose a marketable content topic</li> <li>Figure out where little or no competition exists</li> <li>Choose your top channel for disseminating content</li> <li>Build long-term customer loyalty</li> <li>Monetize your product or service</li> <li>Expand your content into multiple channels</li> <li>Sell your content asset or scale it into a large enterprise</li> </ul> This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.Apply the methods laid out for you in Content Inc., and create the business of your dreams.

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

Industries

From the "godfather of content marketing"--this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach--which includes everything from blogging to YouTube videos to social media--is the core of most organizations' marketing plans. Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the "creator economy," it shows how to update existing content and make new content that performs in strategic ways. Updates include: <ul> <li>New content models, structures, and opportunities</li> <li>Content entrepreneurship, content mergers and acquisitions</li> <li>Subscriptions and audience building</li> <li>Team structure, importance of community, DAOs, and creator networks</li> <li>Content options, NFTs, and discord servers</li> <li>Making data-driven decisions to optimize content performance</li> </ul> Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.

Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3

Piper, Brian W.

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