Discusses how the world's destiny is controlled by a small group of scientists, businessmen, politicians, and military officers whose decisions on nuclear power have caused the present nuclear nightmare

The Nuclear Barons

Politics & Social Sciences

Pringle, Peter

Politics & Government

Henry Holt Co.

This new edition of a classic text features important updates that reflect changing practices and priorities, including: * Significant revision of Broadcast Regulations and Managing the Cable Television System, detailing new regulations and guidelines * Updates of Broadcast Programming focusing on the increased emphasis on niche radio programming and the dramatic growth in the popularity of talk radio. * Dicussion of the enhanced copetition facing affiliates of the three major networks resulting from the expanded Fox network schedule and the increase in cable channel alternatives made available by fiber optics * A new vision of what is to come in Electronic Media Management and the Future. Peter K Pringle is Professor and Head of the Department of Communocation at the University of Tennessee at Chattanooga. He has served as general manager, news director, and producer-host in radio, and as producer-host, news writer, news editor, and television director in television. Michael F Starr is Professor and Director of Graduate Studies in the Department of Radio-Television at Southern Illinois University at Carbondale. The late William E McCavitt was Chairman of the Communications Media Department at Indiana University of Pennsylvania. He was the author of five other books.

Electronic Media Management

Business & Money

Starr, Michael F

McCavitt, William

Industries

Focal Press

"As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book." Prof. Louis E. Conrad, Northeastern University. This new edition of a classic text features important updates that reflect the enormous changes that have taken place since the Telecommunications Act of 1996. Each chapter is significantly updated and will address future concerns and applications. New broadcast and cable regulations and policies are reflected in this new edition, as well as current and future use of the Internet and World Wide Web. This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations. New edition, reflecting new regulations and policies since the Telecommunications Act of 1996 New coverage of the Internet and World Wide Web and their impact on broadcasting Extensively updated to reflect the impact of the new digital technology

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing. *The most complete book on broadcast and cable management *The only book that examines the management of non-commercial radio and television stations *The only book that examines ways of assuming ownership of a broadcast station or cable system

Computers & Technology

Networking & Cloud Computing

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing. *The most complete book on broadcast and cable management *The only book that examines the management of non-commercial radio and television stations *The only book that examines ways of assuming ownership of a broadcast station or cable system

Electronic Media Management, Revised

Economics

Routledge

This is the first comprehensive look at the plan (Single Integrated Operating Plan, or S.I.O.P.) the United States has had since 1960 to wage nuclear war on Russia.How was it put together? Who decides what targets to hit and why? When and where would it be put into action? Using recently declassified documents and interviews with government officials and military planners, the authors have pieced together an absorbing history of the Pentagon's most secret war plan.They have unraveled the huge, hidden network of satellites, computers, radar, and microwave links that gathers intelligence on the Soviet Union and would help to execute the S.I.O.P. in time of war. They compare Washington's rhetoric to the cold reality of the actual war plans on the shelves at Strategic Air Command and at Navy headquarters, and the result is a fascinating study of military realities and political deception.Finally, they expose a new facet of the arms race in President Reagan's nuclear proposals--the outlay of billions of dollars for new communications systems and underground bunkers so that the United States can fight an extended nuclear war. These proposals, the authors contend, will dangerously erode the traditional civilian control over the firing of nuclear weapons.

S.I.O.P.: The Secret U.S. Plan for Nuclear War

History

William Arkin

Military

W.W.Norton&Company

Food, Inc.: Mendel to Monsanto--The Promises and Perils of the Biotech Harvest

Reference

Simon&Schuster

The author of Real Bullets introduces readers to the two-sided stories of eco-warriors such as Greenpeace and corporate giants concerning the new agricultural revolution of genetically engineered foods and how it will affect the food supply and world hunger epidemic.

Science & Math

Evolution

Documents the early years of the genetic revolution as a period marked by one of the most relevant scientific scandals of the twentieth century and the tragic murder of leading Soviet geneticist Nikolai Vavilov by the Stalin regime. 35,000 first printing.

The Murder of Nikolai Vavilov: The Story of Stalin's Persecution of One of the Great Scientists of the Twentieth Century

Biographies & Memoirs

Historical

For most people, the global war over genetically modified foods is a distant and confusing one. The battles are conducted in the mystifying language of genetics. A handful of corporate "life science" giants, such as Monsanto, are pitted against a worldwide network of anticorporate ecowarriors like Greenpeace. And yet the possible benefits of biotech agriculture to our food supply are too vital to be left to either partisan. The companies claim to be leading a new agricultural revolution that will save the world with crops modified to survive frost, drought, pests, and plague. The greens warn that "playing God" with plant genes is dangerous. It could create new allergies, upset ecosystems, destroy biodiversity, and produce uncontrollable mutations. Worst of all, the antibiotech forces say, a single food conglomerate could end up telling us what to eat. In Food, Inc., acclaimed journalist Peter Pringle shows how both sides in this overheated conflict have made false promises, engaged in propaganda science, and indulged in fear-mongering. In this urgent dispatch, he suggests that a fertile partnership between consumers, corporations, scientists, and farmers could still allow the biotech harvest to reach its full potential in helping to overcome the problem of world hunger, providing nutritious food and keeping the environment healthy.

See the best price to sell, buy, or rent books by Pringle, Peter. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Pringle, Peter

See the best price to sell, buy, or rent books by Pringle, Peter. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Nuclear Barons

Electronic Media Management

Electronic Media Management

Electronic Media Management

Electronic Media Management, Revised

S.I.O.P.: The Secret U.S. Plan for Nuclear War

Food, Inc.: Mendel to Monsanto--The Promises and Perils of the Biotech Harvest

Food, Inc.: Mendel to Monsanto--The Promises and Perils of the Biotech Harvest

The Murder of Nikolai Vavilov: The Story of Stalin's Persecution of One of the Great Scientists of the Twentieth Century

Food, Inc.: Mendel to Monsanto--The Promises and Perils of the Biotech Harvest