Nurtureshock. Po Bronson & Ashley Merryman

Politics & Social Sciences

Po Bronson

Ashley Merryman

Anthropology

Ebury

NURTURESHOCK

Health, Fitness & Dieting

Psychology & Counseling

by Po Bronson, Ashley Merryman

Are you a carrot or a stick person? Do you Play to Win or Play Not to Lose? What is more motivating, catastrophe or success? Would we all be carrying iPhones if Apple, not so long ago, hadn't been afraid Microsoft would destroy them? And was Microsoft too comfortable to ever invent such a game-changing device? The drive to be the fittest has always been at the core of how we understand ourselves from Sun Tzu and Machiavelli to Adam Smith and Darwin, but what do we really know about it from our own everyday lives? Studying competitive arenas from the workplace, the stock market, sport to politics, the military and schools and using the latest findings in genetics, neuroscience and behavioural psychology, Po Bronson and Ashley Merryman unveil the astounding, often counter-intuitive truths about how we compete and the crucial ingredients that sometimes stand between winning and losing. Why are men typically prepared to gamble on long or even stupid odds and women aren't? Why do some less talented students consistently outperform their smarter class mates in crucial exams? Why do higher levels of testosterone actually make you less selfish and more cooperative and cognitively astute? Why do so many market-leading companies cede their top position because they become risk averse at the wrong times? Why do sports teams where the pay differential between players is greatest win more? The answer to all this and more is in New York Times no.1 bestselling author Po Bronson's new book Top Dog - The Science of Winning and Losing

Top Dog: The Science of Winning and Losing

Self-Help

Personal Transformation

Ebury Press

Hachette Book Group

1st trade edition paperback, fine In stock shipped from our UK warehouse

The First 20 Million Dollars Is Always the Hardest

Literature & Fiction

Contemporary

Vintage/Black Swan

The First $20 Million Is Always the Hardest

Vintage

What Should I Do With My Life

Business & Money

Job Hunting & Careers

Why Do I Love These People?: How to Understand Your Family

Vintage Books

The Nudist on the Late Shift.

New York: Random House

“Brimming with stories of sacrifice, courage, commitment and, sometimes, failure, the book will support anyone pondering a major life choice or risk without force-feeding them pat solutions.”—Publishers Weekly In What Should I Do with My Life? Po Bronson tells the inspirational true stories of people who have found the most meaningful answers to that great question. With humor, empathy, and insight, Bronson writes of remarkable individuals—from young to old, from those just starting out to those in a second career—who have overcome fear and confusion to find a larger truth about their lives and, in doing so, have been transformed by the experience. What Should I Do with My Life? struck a powerful, resonant chord on publication, causing a multitude of people to rethink their vocations and priorities and start on the path to finding their true place in the world. For this edition, Bronson has added nine new profiles, to further reflect the range and diversity of those who broke away from the chorus to learn the sound of their own voice.

What Should I Do with My Life?: The True Story of People Who Answered the Ultimate Question

Random House Trade Paperbacks

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Books by Po Bronson