In the midst of Thomas Edison's laboratory, a scientific discovery was made that has a direct effect upon your livelihood. Although it took nearly a century to mature, its effects resound through every facet of our personal and professional lives. In an age of uncertainty, one thing is certain: those who don't learn to deal with it will be shackled to a lifetime of low wages. But it doesn't have to be that way. 
To be successful today requires a new set of skills, new ways of thinking, and new approaches to problem solving. 
The Edison Effect shows you how to be entrepreneurial, self managing and oriented towards life-long learning. You'll discover a new way of approaching challenges. You'll learn: 
Strategies for determining what to learn 
Four guaranteed steps to problem solving 
How to add value to your job 
How to use technology, rather than be abused by it 
How to sift important information from "noise" 
How to learn things quickly 
The most important assets to have in an information and service-based economy

Edison Effect: Success Strategies for the Information Age

Business & Money

Ploof, Ron

Management & Leadership

Cypress Pub Group Inc

Read This First: The Executive's Guide to New Media-From Blogs to Social Networks

What is your Company's Online Reputation? 
 If you want proof that business communication has changed forever, just type your company's name into a search engine like Google or Yahoo and behold its online reputation. The results are frequently jarring because instead of finding brand messages carefully crafted by those on your payroll, most executives find a mishmash of content created by those who aren't--new influencers who are using New Media technologies to share their thoughts about your products and services. If you want to learn how to monitor and manage your online reputation, if you'd like to know how to properly influence these new influencers, if you'd like to hire employees who are well equipped to work in our new online world, you need to Read This First. 
 You will learn: 
 *Why you can no longer control your brand and why you shouldn't try.
 *Low cost, low risk, step-by-step methods to bring New Media into your organization. *How to use free, web-based tools to increase employee productivity while enhancing your company's online reputation. 
 *How New Media is the most measurable medium in the history of corporate communications. 
 *Case studies of real companies, big and small, using Social Media.

Read This First: The Executive's Guide to New Media-from Blogs to Social Networks

Skills

iUniverse

A Little Book About Sharing Big Ideas SuccinctlyWhat do the following statements have in common?
<ul>
<li>Slow and steady wins the race (Aesop, ~550 BC)</li>
<li>Don’t put off until tomorrow what you can do today (Chaucer, late 1300s)</li>
<li>Stupid is as stupid does (Gump, 1994)</li>
</ul>
They’re all proverbs—the ultimate long-stories short that convey more meaning than the words used to construct them. They’re universally human, independent of time, culture, and language. They’re policies for making better life decisions, passed from the experienced to the inexperienced. And while it’s tempting to dismiss them as droll or trite, doing so just underestimates the roles they play in both human understanding and teaching.
The Proverb Effect is the first book to define a repeatable process to convey deep meaning through self-created proverbs. Read it to learn: 
<ul>
<li>Why proverbs reign supreme over other message types</li>
<li>What makes proverbs the triple-threat of communications: memorable, repeatable and most importantly, persuasive</li>
<li>A step-by-step methodology to apply the most powerful communications device in human history.</li>
</ul>
The best writers, speakers, and teachers use proverbs. You should too.

The Proverb Effect: Secrets to creating tiny phrases that change the world

Reference

Words, Language & Grammar

Independently published

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Books by Ploof, Ron