The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." ―David Gale, Executive Vice President, MTV Cross Media “Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.” ―Michelle Satter, Founding Director, Sundance Institute Feature Film Program “An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!” ―Jeff Gomez, CEO, Starlight Runner Entertainment “A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.” ―C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen Includes Q&amp;A sessions with the world’s leading experts in transmedia storytelling About the Book: What is transmedia storytelling and what can it do for you? It’s the buzzword for a new generation―a revolutionary technique for telling stories across multiple media platforms and formats―and it’s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator’s Guide to Transmedia Storytelling? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures―at a fraction of the cost. You’ll learn how to:
<ul><li>Choose the right platforms for your story<li> Decide whether to DIY or outsource work </li>
<li>Find and keep a strong core production team </li>
<li>Make your audience a character in your story </li>
<li>Get the funding you need―and even make a profit </li>
<li>Forge your own successful transmedia career</li></li></ul>
With these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You’ll create major buzz with structures such as alternate reality games and fictional character sites―or even “old-fashioned” platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level―through transmedia storytelling.

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

Phillips, Andrea

Science Fiction & Fantasy

McGraw=Hill

Out of Time

History

Hull Time Based Arts

Mira is a trust fund baby playing at making it on her own as a Brooklyn barista. When Benji, her tech startup boyfriend, dumps her out of the blue, she decides a little revenge vandalism is in order. Mira updates his entry on Verity, Benji’s Wikipedia-style news aggregator, to say the two have become engaged. Hours later, he shows up at her place with an engagement ring. Chalk it up to coincidence, right? Soon after, Benji’s long-vanished co-founder Chandra shows up asking for Mira’s help. She claims Verity can nudge unlikely events into really happening — even change someone’s mind. And Chandra insists that Verity — and Mira’s newly minted fiance — can’t be trusted. ---------------- In its review, NPR books said, "Tremendously enjoyable, Revision is a fluid, flexible, wonderfully dextrous debut, and I can't wait to see what Phillips does next." In a starred review, Publisher's Weekly called Revision a "terrific SF debut." It said “Phillips poses hard questions about love, loyalty, personal identity, and truth, and her answers range from fascinating to horrifying,” and that “her fresh voice will be very welcome in the SF world.”

Revision

Science Fiction

Fireside Fiction Company

Carnivorous mermaids! Swedish ice sorcerers! Enormous amounts of chocolate! The City Below! Join the fearless Captain Lucy Smokeheart and her crew as they hunt for her missing brother and his lost treasure. The journey will be full of adventure, magic, danger -- and a mystery for you to solve! In each chapter, you'll get a clue to where the treasure is hidden. Solve them online to see another side to the story! This edition includes all twelve episodes of Lucy Smokeheart, plus a solve appendix with answers to all of the puzzles, and translations of all the bonus content found on the Lucy Smokeheart website. Are you ready for adventure?

The Daring Adventures of Captain Lucy Smokeheart: The Complete Adventures

Children's Books

Action & Adventure

CreateSpace Independent Publishing Platform

The authors provide information on the implementation and outcomes of the four-day school week using quantitative and qualitative data from a variety of sources. The authors add to the literature by providing the richest qualitative data on the four-day-school week to date, analyzing the broadest set of outcomes for a variety of stakeholders, and using the most up-to-date data available.

Does Four Equal Five?: Implementation and Outcomes of the Four-Day School Week

Education & Teaching

Kilburn, M. Rebecca

Mariano, Louis T.

Troxel, Wendy M.

Morton, Emily

Estes, Kevin

Gomez, Celia J.

Doss, Christopher Joseph

Schools & Teaching

RAND Corporation

Learning is the accumulation of knowledge, skills and behavior; it is often progress-oriented and institutionally driven. In contrast, unlearning is directed toward embodied forms of knowledge and the unconscious operation of ways of thinking and doing, in order to actively, critically investigate normative structures and practices. Assembled by the authors of Grand Domestic Revolution Handbook, this book is an account of the process of unlearning, taking art institutions as potential sites for unlearning. The publication shares a set of “unlearning exercises” as propositions to be adapted within other institutional contexts, ranging from daily practices like “Cleaning Together” to more difficult negotiations around issues of collective authorship and fair wage. The exercises are accompanied by personal accounts, essays and collective conversations, comprising a multi faceted critique of institutionalized habits and an attempt to put processes of unlearning into practice.

Unlearning Exercises: Art Organizations as Sites for Unlearning

Arts & Photography

Pethick, Emily

Stakemeier, Kerstin

Van Der Heide, Yolande

History & Criticism

Valiz/Casco

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Books by Phillips, Andrea