This handbook on the law and self-regulation applicable to sales promotion and direct marketing is written in a refreshing, jargon-free style, concentrating on basic principles. Containing helpful questions and answers, it addresses all the problems typically faced by sales and advertising professionals in this area. The new edition is due in 2007.

Sales Promotion and Direct Marketing Law : A Practical Guide

Philip J Circus

Business & Money

Lexis Nexis UK

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Books by Philip J Circus

See the best price to sell, buy, or rent books by Philip J Circus. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Sales Promotion and Direct Marketing Law : A Practical Guide