<p>Find out how to get your share of the big-spending and fast-growing teen marketing in this best-selling book. The author, dubbed "the teenage marketing guru" by BusinessWeek, has put his years of experience as a researcher and marketing consultant into this book, which is based on extensive surveys and focus groups with teens around the country. Using real-life examples, Wise Up to Teens shows you what brands teen boys and girls prefer, what words to use in advertising to teens, what media teens recommend you use, how much influence teens have over what their parents buy, how teen boys and girls differ on social issues, the five rules advertisers should follow to appeal to teens, etc.</p>

Wise Up to Teens: Insights into Marketing and Advertising to Teenagers

Business & Money

Peter Zollo

Management & Leadership

New Strategist Pubns Inc

See the best price to sell, buy, or rent books by Peter Zollo. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Peter Zollo

See the best price to sell, buy, or rent books by Peter Zollo. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Wise Up to Teens: Insights into Marketing and Advertising to Teenagers