<p>This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.</p>

Consumer Behavior & Marketing Strategy, 9th Edition

Business & Money

Peter Olsen

Marketing & Sales

McGraw-Hill/Higher Education

<p>Saratoga is home to the largest and most advanced computer chip manufacturing facility on the planet. This book highlights many of the companies in the semiconductor industry that now call the region home, and provides a snapshot of the town and its traditions.</p>

Saratoga: Health, History, Horses, Hi-Tech

Arts & Photography

Photography & Video

North Country Books

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Books by Peter Olsen