At last––in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers. What's Black About It?presents historical, psychological and cultural influences that delve far deeper into the Black experience than the demographics which are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers. Numerous sidebars give examples of successful marketing campaigns that speak directly to African-Americans, a market representing more than $700 billion in purchasing power. You will learn why race is important in marketing, how African-Americans view their place in the U.S., and why all-Black casts in advertisements appeal to both Blacks and whites. Learn more about the influence of Blacks in the U.S. market and the importance of getting your product adopted by Black trendsetters. Other ethnic marketing books may include a general chapter or two about Blacks. What's Black About It?, written by two veteran researchers focuses on African-American consumers and engages you with frank talk, pop-culture sidebars, and case studies. Included is an extensive listing of experts, advertising agencies, pr companies, and media that specialize in the African-American market as well as a listing of important websites for African-Americans.

What's Black About It? Insights to Increase Your Share of a Changing African-American Market

Business & Money

Pepper Miller

Herb Kemp

Marketing & Sales

Paramount Market Publishing, Inc.

Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand

Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper will share with readers her thoughtful insights on this influential segment.

Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand

Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper shares thoughtful insights on this influential segment. Contents Acknowledgements Introduction: The New Black Chapter 1: The Profitable Invisible Middle Chapter 2: The Dynamics of Black Consumer Marketing Chapter 3: Black America Today: It's Still A Different World Chapter 4: Black Gold: Finding the Mother Lode Hidden in Plain Sight Chapter 5: Another Opportunity: Wellness Matters Chapter 6: Under the Radar: Black Immigrants and Black Biracials by J.P. James Chapter 7: Under the Radar: The Black LGBT Community by Reginald Osborne Chapter 8: Under the Radar: Black Men Chapter 9: Under the Radar: Black Baby Boomers Chapter 10: Under the Radar: Black Women by Sarah Lattimer Chapter 11: Under the Radar: Blacks and the Green Movement Chapter 12: Making a Connection Chapter 13: Black Media Matter: Old Rules Don't Apply by Pepper Miller with Kevin Walker Chapter 14: Research Must Be Relevant Chapter 15: Blacks in Advertising Matter Chapter 16: Why Black Still Matters Index

Let Me Explain Black, Again: Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives

See the best price to sell, buy, or rent books by Pepper Miller. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Pepper Miller

See the best price to sell, buy, or rent books by Pepper Miller. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

What's Black About It? Insights to Increase Your Share of a Changing African-American Market

Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand

Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand

Let Me Explain Black, Again: Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives