With over 400 full-color photos, Store Presentation and Design No. 3 presents the finest examples of store design, merchandising presentation and displays and how every element of creative retail design-- the architectural, the store layout, the fixtures, lighting and the merchandise presentation all work together to turn a selling space into a profitable selling environment, that brings customers into the store to browse and buy. The third book in a successful series, this exciting new edition of Store Presentation and Design No.3 highlights the newest, freshest, most innovative, and most effective strategies for balancing store design, visual merchandising, and area displays. The stores in this book vary in merchandise sold, target customer, price point, type of space and location.

Store Presentation & Design No 3: Enhancing the Store Image

Business & Money

Pegler, Martin

Industries

Visual Profile Books

Have you ever "gotten dirty at the crossroads" in a "knocking shop"? Or been in a "bun-fight"? Can you sing "I Wonder Who's Kissing Her Now?", "Bicycle Built for Two" or "Danny Boy"? Soldiers' Songs and Slang of the Great War explains the meaning and origins of the language and songs of WW1. A bawdy and satiric celebration of cheerful determination in the face of appalling adversity, this book brings forth the sense of humor of the American, Canadian, Australian, and British soldier in the trenches of World War I. Published to coincide with the centenary of the First World War, this collection of rousing marching songs, cheering ditties, evocative sing-alongs, and complete diction of soldiers' slang reveals the best of Allied humor of the period. Wonderfully illustrated with Punch cartoons, posters, and the soldiers' own Wipers' Times, this nostalgic book will not only delight but also give a real sense of daily life amidst the mud and blood of the trenches.

Soldiers' Songs and Slang of the Great War (General Military)

Arts & Photography

Music

Osprey_Publishing

Winchester Lever-Action repeating rifles are an integral part of the folklore of the American West. Introduced shortly after the American Civil War, the very first Winchester, the M1866, would go on to see military service as far afield as Bulgaria, but it was in the hands of civilians that it would become known as 'The gun that won the west.' Offering a lethal combination of portability, ruggedness and ammunition interchangeability with pistol sidearms, the Winchesters and their innovative and elegant breech-loading system represented a revolutionary design. They were used by a staggering variety of military and civilian groups - gold-miners, trappers, hunters, farmers, lawmen, professional gunmen and Native Americans. It equipped a whole generation of settlers and as such left an imprint on American culture that continues to resonate today. This book explores the Winchesters' unique place in the history of firearms, revealing the technical secrets of their success with a full array of color artwork, period illustrations and close-up photographs.

Winchester Lever-Action Rifles (Weapon)

History

Americas

Soldiers' Songs and Slang of the Great War

Osprey Publishing (UK)

In 1836, Samuel Colt changed the face of warfare with the production of the first of a series of iconic and influential single-action revolvers, including the .44-caliber Colt Walker and the seminal .45-caliber Colt Single Action Army, which remains in production today. These weapons shifted the role of the pistol from single-shot weapon of last resort to a practical and powerful sidearm that gave the soldier the ability to defend himself once his primary armament was discharged. It transformed cavalry tactics and relegated the sword to a largely ceremonial role in many armies.
Featuring full-color artwork, expert analysis, and gripping first-hand accounts, this is the absorbing story of Colt's family of single-action revolvers, covering their origins, development, use, and lasting impact on the modern world.

Colt Single-Action Revolvers (Weapon)

At the outset of the American Civil War, the wealthy inventor and expert shot Hiram Berdan initiated the setting-up of sharpshooting units in the Union Army; these units would be tasked primarily with open-order skirmishing, but also with long-range, accurate shooting. Initially, it was envisaged that the M1855 Colt revolving rifle would be the weapon employed by these specialists. Available in .36, .44, and .56 caliber, the M1855 swiftly earned a poor reputation, however, as it was prone to a malfunction known as “chain fire,” in which powder in all the unfired chambers would be ignited, seriously injuring the shooter.
Instead, the North's sharpshooters preferred the Sharps rifle, an innovative breech-loading weapon employing a falling-block action. It had double-set triggers, aiding accuracy, and could fire up to ten shots per minute--more than three times the rate of fire offered by the standard-issue Springfield .58-caliber rifled musket. The Sharps was very expensive, though, and military planners believed it would encourage soldiers to waste ammunition. After a prolonged fight with the Ordnance Department, however, Berdan succeeded in procuring Sharps rifles for his men. Other Union sharpshooters were equipped with the standard-issue Springfield rifled musket, the .56-56-caliber Spencer Repeating Rifle--a lever-action weapon with a seven-round tube magazine--or “target rifles,” basically sporting rifles repurposed for military use.
Conversely, the Confederacy favored the Pattern 1853 Enfield rifled musket for its sharpshooters; the South also imported from Britain quantities of the Whitworth Rifle, a .45-caliber, single-shot, muzzle-loading weapon distinguished by its use of a twisted hexagonal barrel. More prone to fouling and slower-firing than the standard-issue rifled musket, the Whitworth offered impressive long-range accuracy; its hexagonal bullets made a distinctive whistling noise in flight. In May 1864 a Confederate sharpshooter armed with the Whitworth famously killed the highest-ranking Union battle casualty of the conflict, Major General John Sedgwick, at a range of about 1,000 yards.
Featuring specially commissioned artwork, this is the engrossing story of the innovative rifles that saw combat in the hands of sharpshooters on both sides during the Civil War.

Sharpshooting Rifles of the American Civil War: Colt, Sharps, Spencer, and Whitworth (Weapon, 56)

Military

Fully illustrated, this absorbing study investigates the development of sniping weapons and techniques on World War II's Eastern Front.
The Soviet Union had developed a significant sniping force by 1939, but the extraordinary skill and cunning displayed by Finnish snipers during the Winter War forced the Soviets to innovate. On the other side, German sniping suffered from a lack of standardization of weapons and a lack of marksmen deployed at the start of the Great Patriotic War (1941–45). There were few heroes in the conflict, but on both sides, the snipers were idolized – especially on the Soviet side gaining almost mythical status.
As well as traditional bolt-action weapons, both sides used several types of semi-automatic rifle, such as the SVT-38 and the Gew 41. Offering greater firepower at the expense of long-range accuracy, such weapons would be profoundly influential in the postwar world.

Sniping Rifles on the Eastern Front 1939–45 (Weapon, 67)

Review\n"Spread throughout the book are plenty of archive images, plus some modern photos illustrating preserved examples of the various types of rifle and sight, along with some super artwork which does include some lovely cross-sections showing the mechanism of examples such as the Enfield Model 1917, Mauser GEW 98 and Ross rifles." - Robin Buckland, Military Model Scene\nWhile Germany and Austria-Hungary were well-equipped with sniping rifles in 1914, their Allied opponents were not. This highly illustrated volume tells the inside story of the rifles carried by snipers of all the major powers during World War I.\nAlthough military sharpshooting had existed since the 18th century, in 1914 only the German and Austro-Hungarian armies fielded trained snipers armed with scoped rifles. Thus upon the outbreak of World War I, the Allied armies found themselves on the receiving end of a shooting war to which they had no means of response. Only the Canadians brought a dedicated sniping rifle into the trenches, but in small numbers. For the British, although production of a suitable rifle and scope were settled on quickly, the establishment of sniper training was difficult and its success was mostly due to the efforts of a handful of dedicated officers. The French eventually introduced a competent scoped rifle and a sniper training system, as did the Italians. Entering the war in 1917, the Americans experienced rifle shortages but were able to build on their pre-1914 efforts to find a suitable sniping weapon. The country that suffered most grievously was Russia; Russian troops fielded no snipers at all and suffered accordingly. Featuring full-colour artwork, carefully chosen archive images and photographs of the sniping rifles and accessories used in the trenches, this is the inside story of the rifles carried by snipers of all the major powers during World War I.

Sniping Rifles in World War I (Weapon)

Military snipers are highly trained marksmen who target individual enemy soldiers. They are regarded as vital specialists in modern warfare, and their role evolved throughout the Great War. As Martin Pegler shows in this wide-ranging, authoritative study, the technique of sniping adapted rapidly to the conditions of static warfare that prevailed through much of the conflict. His account follows the development of sniping from the early battles of 1914, through the trench fighting and the attributional offensives of the middle years, to the renewed open warfare of 1918. He concentrates on the continuous British and German sniping war on the Western Front, but he also looks at how snipers operated in other theaters, at Gallipoli and Salonika and on the Eastern Front. Sniper training, field craft and counter-sniping measures are described in detail. There is a full reference section giving the specification of the sniping rifles of the period and assessing their effectiveness in combat. Also featured are vivid memoirs and eyewitness accounts that offer a fascinating insight into the lethal skill of Great War snipers and their deadly trade.

Sniping in the Great War

Biographies & Memoirs

Historical

Pen and Sword Military

First Published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.

To Live and Die in the West: The American Indian Wars

Hook, Jason

Reference

Routledge

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