Susan Payton is a born entrepreneur. She started businesses selling shoes on eBay, designing gift baskets, and now is happily running Egg Marketing, a marketing and public relations company in Florida. Because the statistic of small businesses failing within a few years is so bleak, Susan spends the majority of her time giving small business owner's advice that helps them make their businesses a success. And that is just what you'll get with this book.

LifeTips 101 Entrepreneur Tips

Business & Money

Payton, Susan

Job Hunting & Careers

LifeTips.com, Inc.

Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This book shows you how. 
In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy). 
This game-changing framework will help you to: 
Understand why storytelling is a superpower and how to use it to stand out in your marketplace Share stories that connect with the people you want to work with, so sales conversations are easy Be seen as a trusted authority, as you communicate your value and get paid what you’re worth

The Business of Stories: Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you’re worth

Marketing & Sales

Rethink Press

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Books by Payton, Susan