THE GOLDEN RULES OF CUSTOMER CARE: HOW TO TURN THAT ONE-TIME BUYER INTO A LIFETIME CUSTOMER

Business & Money

Paul B. Brown

Carl Sewell

Marketing & Sales

Business Books

The world's largest financial institution reviews dozens of retirement strategies designed to help combat the recent instability in pension plans and an unpredictable Social Security system. 100,000 first printing. $100,000 ad/promo. Tour.

Grow Rich Slowly: The Merrill Lynch Guide to Retirement Planning

Don Underwood

Personal Finance

VIKING

Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

G. Michael Maddock

Luisa C. Uriarte

wiley

Maybe you're in sales...or marketing...or communications? Maybe you're a writer. Maybe you're even a CEO. Whatever your title, you're one of the hundreds of thousands of professionals who communicate for a living-and you're struggling to get your message heard in a noisy and crowded marketplace. Yes, you know what you want to say and who you want to reach. No, you don't have writer's block and you certainly know how to construct a sentence. So what's the problem? The audience you're writing for is going, going, gone... Today's consumer doesn't want to read anymore-they're already overwhelmed by overflowing e-mail, millions of Web pages, and 24/7 news proliferation. Your Attention, Please. is the new strategy guide for communicating to the reluctant consumer. It shows you who the new audience is, how to reach them, and how you must communicate differently-or risk losing mindshare and marketshare.

Your Attention Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer

Alison, Davis

Adams Media Corp.

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Books by Paul B. Brown