Marketing by the Dashboard Light

A marketing dashboard can be your catalyst for success and credibility. But where do you start? What do you include? And how do you ensure that the marketing dashboard will add to marketing's accountability? Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments gives you insight into planning, design, construction, and implementation of an effective marketing dashboard. And for those who already have one, Marketing by the Dashboard Light gives you the information you need to help retool and focus your dashboard for maximum effect.
 Marketing by the Dashboard Light features insight from interviews with CMO's from Forture 100 companies including: Allstate, Charles Schwab, McDonald's Corporation, Hewlett Packard, Wachovia, Citibank, Home Depot, Pitney Bowes, Dow Corning, General Electric, and many others.

Patrick LaPointe

Association of National Advertisers

A marketing dashboard can be your catalyst for success and credibility. But where do you start? What do you include? And how do you ensure that the marketing dashboard will add to marketing’s accountability? Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments gives you insight into planning, design, construction and implementation of an effective marketing dashboard. And for those who already have one, Marketing by the Dashboard Light gives you the information you need to help retool and focus your dashboard for maximum effect. Marketing by the Dashboard Light features insight interviews with CMO’s from Fortune 100 companies including: Allstate Charles Schwab McDonald’s Corporation Hewlett Packard Wachovia Citibank Home Depot Pitney Bowes Dow Corning General Electric and many others.

Business & Money

Business Culture

See the best price to sell, buy, or rent books by Patrick LaPointe. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Patrick LaPointe

See the best price to sell, buy, or rent books by Patrick LaPointe. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing by the Dashboard Light

Marketing by the Dashboard Light