Why we Buy

Why We Buy

Business & Money

Paco Underhill

Marketing & Sales

Call of the Mall

Perfection Learning

Paco Underhill, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace -- what makes a package, product, space, or service ''female friendly.'' Underhill offers a tour of the world's marketplace -- with shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet -- in short, how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman's role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women's health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off. ''The point is,'' writes Underhill, ''while men were busy doing other things, women were becoming a major social, cultural, and economic force.'' And, as he warns, no business can afford to ignore their power and presence.

What Women Want: The Global Marketplace Turns Female-Friendly

Blackstone Audiobooks

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.  A guided tour of the most innovative stores, malls, and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide--it offers advice on how to keep your changing customers and entice new and eager ones.

Why We Buy: The Science of Shopping, Updated and Revised Edition (Library Edition)

Blackstone Audio,Inc.

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. A guided tour of the most innovative stores, malls, and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide--it offers advice on how to keep your changing customers and entice new and eager ones.

Why We Buy: The Science of Shopping

Why We Buy, Updated and Revised Edition: The Science of Shopping

Simon Shuster

Nothing exemplifies shopping more than the mall or shopping centre.  It is the US's gift to personal consumption and the crossroad where consumer marketing, media and street culture meet.  It is where the developed world (and increasingly everyone else too) goes to acquire, eat and hang out.  It is where fashion trends are made dreams are constructed, and many people find their first jobs.  The Call of the Mall is about sex and buying lingerie, about why the same camel coat costs exactly twice as much in the women's department to the men's, about why all mall food is so dreadful when the commodities in the shops are so good.  Why location matters so much - but more for perfumes than DIY and why malls are invariably such bad archicture.

The Call of the Mall : A Walking Tour Through the Shopping Mall

Politics & Social Sciences

Sociology

Profile Books

This look at shopping offers ideas and advice to help adapt to the changing consumer while providing a humorous in-depth profile of who that consumer really is. Es una guía que ofrece ideas y consejos sobre cómo adaptarse a los consumidores cambiantes. Para el público en general, este libro es un divertido espejo de quienes somos realmente.

Por qué compramos

Economics

Gestión 2000

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Books by Paco Underhill