Marketing Strategy a Decision Focused Approach

Business & Money

Orville C. Walker

Marketing & Sales

McGraw=Hill

<p>"Marketing Strategy, 6/E" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. The book's strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.</p>

Marketing Strategy

McGraw-Hill Education Singapor

See the best price to sell, buy, or rent books by Orville C. Walker. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Orville C. Walker

See the best price to sell, buy, or rent books by Orville C. Walker. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Strategy a Decision Focused Approach

Marketing Strategy