The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses thesedays. Don't think that a small budget means that you can't compete withlarger organisations: if your site is well laid out and your contentcompelling, you can!This book shows the way, covering topics such as: Choosingthe right domain name; Smartening up a basic website; Driving trafficto your website; Analysing web traffic; Affiliate marketing; Searchengine listings/optimisation; Taking advantage of free (and safe!)software and training; Relationship networking; Tapping into new orgrowing trends: Web alerts, RSS, Voice over Internet Protocols, instantmessaging, espotting'a great little package' The Bookseller

Making an impact online: Creating a website that really works without breaking the bank (Business on a Shoestring)

O Lachtnain, Antoin

Reference

A&C Black Business Information and Development

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can!This revised edition shows the way, covering topics such as: Choosing the right domain name, Smartening up a basic website, Driving traffic to your website, Analysing web traffic, Affiliate marketing, Search engine listings/optimisation, Taking advantage of free (and safe!) software and training, Relationship networking, Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, Instant Messaging and Espotting. ''All in all this is an excellent introduction for those thinking of setting up their business website, either doing the work themselves or getting in professional developers.'' Professional Manager

Making an impact online: Creating a website that really works…without breaking the bank (Business on a Shoestring)

Business & Money

Marketing & Sales

See the best price to sell, buy, or rent books by O Lachtnain, Antoin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by O Lachtnain, Antoin

See the best price to sell, buy, or rent books by O Lachtnain, Antoin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Making an impact online: Creating a website that really works without breaking the bank (Business on a Shoestring)

Making an impact online: Creating a website that really works…without breaking the bank (Business on a Shoestring)