<p>Like other aspects of business, good advertising is the result of hard work and careful planning.  Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising and Integrated Brand Promotion, 3e continues the tradition of providing students with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.</p>

Advertising and Integrated Brand Promotion: With Infotrac

Business & Money

O'Guinn

Marketing & Sales

Misclenious Publishers

Tb Adv Integrated Brand Prom

ALLEN

SEMENIK

Marketing 202 - Advertising (Baker Online)

Education & Teaching

Schools & Teaching

Cengage Learning'

Promo2 CourseMate access card (1 semester access)

Cengage

Advertising And Integrated Brand Promotion

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