<p>Harvard Business School's leading technology expert reveals a bold new concept: the permeable-and highly profitable-business<br> Richard Nolan is one of the most influential voices in Silicon Valley today. A Harvard Business School professor and an advisor to business leaders such as Cisco and Charles Schwab, Nolan's reputation as a thought leader in high-tech is unparalleled. In Dot Vertigo, Professor Nolan explores the ways in which both blue chip brick-and-mortar and first-generation Web companies are responding to an onslaught of new competitors; and how, in some cases, they have adapted to meet these competitors head-on. Introducing the concept of "permeability," as the number-one indicator of long-term growth and profitability, Nolan shows why it is so important for a company to make the transformation into a completely networked organization. Nolan warns that the first sign of serious trouble is "dot vertigo," when companies, like pilots, lose sight of their reference points and can't adapt to a changing landscape. Nolan illustrates how to beat dot vertigo by building a permeable business using the I-Net-the next generation of the Internet in which an organization's intranet is seamlessly merged with the Internet.<br> Richard Nolan, PhD (Boston, MA), is the William Barclay Harding Professor of Business Administration at Harvard Business School. A leading expert on managing technology, his ideas and views have been embraced by the technology industry, and he has gained the trust of Wall Street's top performers. Professor Nolan is the author of four books and hundreds of articles and published cases.</p>

Dot Vertigo: Doing Business in a Permeable World

Business & Money

Nolan, Richard

Economics

wiley

In 1959 at a fashionable New England college I introduced a course with what I believed to be an engaging title: "Problems in Christian Ethics." It quickly became very popular, probably because the students thought it might provide a last-gasp answer to the enormous problems raised by the changing world of the '50's and '60's. For both professor and students, the course provided a wonderful opportunity to work out one's point of view on ethical issues. But the major pedagogical stumbling block came in attempting to assign appropriate readings for the juicy subject matter. I either assigned the students a dozen different books to cover the course material, or I prohibited them from reading anything, insisting that the course's substantive content would come from the lectures. Now, after all these years, the problem has been solved. Living Issues in Ethics, a new book by Richard T. Nolan and Frank G. Kirkpatrick, fulfills admirably the need for a one-volume text discussing the basic problems in ethics and dealing with them in both a theoretical and a practical way. It is a solid book, totally contemporary and aware of the latest developments in Christian ethical thinking. In a lucid and engaging way, the authors present the following topics: "The Search for a Moral Philosophy," "Personal Identity and Fulfillment," "Health and Sexuality" and "Social Ethics." They engage the reader in subject matter ranging from "The Ingredients of a Moral Philosophy" to an insightful rendering of the history of that philosophy, as well as problems of femininity, varieties of love, marriage and the family, medical ethics, moral sexual conduct, obligations of the political order, the socialist alternative, the demand for expression versus the right to privacy, the dilemmas of dissent, sexual justice, energy and ecology, "life-boat" ethics, "just-war" theory, and many, many others. Each chapter contains a review and a section on suggested readings. The book is so go

Living Issues in Ethics

Politics & Social Sciences

Philosophy

iUniverse

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