Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn't enough. Your success or failure also depends on who you challenge.

The Challenger Customer

Nick Toman Pat Spenner

Business & Money

Portfolio/Penguin

Please Note That The Following Individual Books As Per Original ISBN and Cover Image Shall be Dispatched Collectively:\nThe Challenger Sale, The Challenger Customer, Scale Up Millionaire, The Profits Principles 4 Books Collection Set:\nThe Challenger Sale: 
In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong.\nThe Challenger Customer: 
'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' DANIEL H. PINK, author of To Sell is Human and Drive Four years ago, the authors behind The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising.\nScale Up Millionaire: 
How Would It Feel To Master Selling, Take Control Of Your Business Growth And Become A Scale Up Millionaire? Gordon McAlpine is a self-made, successful entrepreneur who has been there and done it. By starting up, growing and exiting a highly successful global technology company without any funding from investors or the bank.\nThe Profits Principles: 
Too many business owners work too many hours for not enough pay. They don't have time or the energy for family, friends, hobbies and relaxing. If they don't work, they don't get paid. You may think you own a business but, if these points ring true for you, chances are you actually own a job. In The Profits Principles Steven Briginshaw draws on his vast experience as a chartered accountant.

The Challenger Sale, The Challenger Customer, Scale Up Millionaire, The Profits Principles 4 Books Collection Set

Steven Briginshaw

Brent Adamson Matthew Dixon

Marketing & Sales

Portfolio Penguin Ltd / Rethink Press Limited

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Books by Nick Toman Pat Spenner