Sir Terence Conran has been stunning customers and reviewers for years with his combination of good taste and easy-going style. What the Sunday Times has called his egalitarianism has formed the basis of all his successful business ventures from the Soup Kitchens in the fifties through to the foundation of Habitat and The Conran Shop, and his emergence in the nineties as one of the best restauranteurs in Britain. This beautifully designed and illustrated biography provides an in-depth look at Conran - the man, his empire and his prodigious influence, on both the design and restaurant businesses. It also provides Conran's own analysis of the difficult times when he was forced to sell off the Storehouse Group, and where he is heading now as Britain's most stylish entrepreneur.

Terence Conran: The Authorized Biography

Nicholas Ind

Pan/Macmillan

This study highlights a collection of successful ad campaigns from the USA and Europe. Written with the help of advertising agency personnel and their clients, each case illustrates a different aspect of the varied role of advertising, with details of campaigns for brands, services and social issues. The cases show how award-winning campaigns achieve their goals by creatively distinctive means while still managing to meet clear business objectives. The case studies include the advertising of cars (Renault); fuel, (UK solid fuel); food and drink (Absolut vodka and the Gold Blend coffee series); clothing (Lee Jeans and the anarchic approach to advertising shown by Nike); computers (how Apple is sold in France); and social concerns (the AIDS campaign in the UK). Campaigns from both sides of the Atlantic and from various European countries demonstrate the full range of approaches taken by advertisers. The detailed case studies reveal the planning and strategy behind successful campaigns, while the insider information given here explains the process of change and adaptation necessary as the campaign takes shape. The cases represent some of the world's most successful advertising campaigns - campaigns that achieve their goals.

Great advertising campaigns: How they achieve both creative and business objectives

Business & Money

Kogan Page, Ltd.

Beyond Branding

Marketing & Sales

Kogan Page.

Living The Brand 2nd/edition

KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES

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Books by Nicholas Ind