Ideal for the beginning student or the experience public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations through a strong emphasis on the fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, you'll have resources you can take away from the classroom.

This is PR: The Realities of Public Relations (Thomson Advantage Books)

Business & Money

Newsom, Doug

Turk, Judy

Kruckeberg, Dean

Industries

Wadsworth Publishing

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. The writing principles section, which covers both style and techniques, is followed by Public Relations writing assignments that you'll likely have to do in your early jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this comprehensive guide.

Public Relations Writing: Form & Style

Haynes, Jim

Thomson/Wadsworth

A great partner to Newsom and Haynes' PUBLIC RELATIONS WRITING, this exercise book includes realistic scenarios involving different situations and companies. Ask your representative about ordering a bundle of the text and workbook to save your students money.

Exercise Workbook for Newsom/Haynes’ Public Relations Writing: Form & Style, 8th

Public Relations Writing: Form & Style (with Errata Sheet)

Cengage Learning'

This text is intended for the introductory public relations course, which may be titled Introduction to Public Relations or Public Relations Principles. It is often taken as the initial course in a public relations sequence in a School of Journalism or Communication Department.

Cengage Advantage Books: This is PR: The Realities of Public Relations

Exercise Workbook for Newsom/Haynes' Public Relations Writing: Form & Style

This is PR: The realities of public relations

Marketing & Sales

Wadsworth Pub. Co.

In addition to current information drawn from public relations campaigns, public relations agencies and the news, this new edition features coverage of public relations research, theory, ethics, law, tactics and channels. The text also contains examples of successful public relations campaigns and cases and illustrations depicting public relations in action.

This is PR: The realities of public relations (Wadsworth series in mass communication)

This book should be of interest to courses in public relations writing, public relations methods, or publicity/promotion.

Public relations writing: Form & style (Wadsworth series in mass communication)

See the best price to sell, buy, or rent books by Newsom, Doug. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Newsom, Doug

See the best price to sell, buy, or rent books by Newsom, Doug. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

This is PR: The Realities of Public Relations (Thomson Advantage Books)

Public Relations Writing: Form & Style

Exercise Workbook for Newsom/Haynes’ Public Relations Writing: Form & Style, 8th

Public Relations Writing: Form & Style (with Errata Sheet)

Cengage Advantage Books: This is PR: The Realities of Public Relations

Exercise Workbook for Newsom/Haynes' Public Relations Writing: Form & Style

This is PR: The realities of public relations

This is PR: The realities of public relations

This is PR: The realities of public relations (Wadsworth series in mass communication)

Public relations writing: Form & style (Wadsworth series in mass communication)